#Japan #Seven-Eleven #Mie #Local Products #Mie Prefecture

Special Fair Celebrating Mie Prefecture

Seven-Eleven Japan, led by President Tomohiro Akutsu, is excited to announce the launch of the Mie Prefecture 150th Anniversary x 20th Anniversary Fair from April 17 (Friday) to May 3 (Sunday). This event will be held at Seven-Eleven outlets in Aichi, Gifu, and Mie prefectures, celebrating not only the long history of Mie Prefecture's governance but also the 20th anniversary of Seven-Eleven's presence in the region.

This fair will showcase a variety of products featuring locally sourced ingredients from Mie and menu items that reflect the region's culinary traditions. Notably, several of the products were developed in cooperation with students from Toshi Elementary School in Toba City, who participated in a series of classes focused on product ideation. This initiative aims to provide consumers with a taste of Mie's rich local flavor while promoting local consumption and revitalizing the community.

Moreover, for each participating product sold, one yen will be donated to children’s support activities in Mie Prefecture, emphasizing a commitment to social responsibility and community welfare.

Collaboration with Local Elementary School Students

In a unique twist, this fair involves a collaboration with Toshi Elementary School located on Toshi Island. Over three sessions, students shared their insights and ideas on product development, ultimately culminating in the creation of three distinct items. The progression included sessions focused on brainstorming the best ways to market the products and included video recordings aimed at effectively communicating their messages to potential customers.

The children's desire to bring the island's rich culinary offerings to a wider audience is central to the fair's theme, making this collaboration a standout feature of the event.

Focus on Local Production and Consumption

Seven-Eleven has made a significant commitment to local production for local consumption, focusing on spotlighting each region's unique food culture and actively utilizing local ingredients. By using high-quality regional materials, the company aims to showcase the locality's culinary allure while stimulating the local economy.

The year 2026 marks a monumental 150th anniversary since Mie Prefecture's establishment in 1876, alongside the celebration of Seven-Eleven’s initial store opening in the region, making this fair a heartfelt tribute to the community. With a focus on Mie's bounteous natural resources, the event promises an enjoyable way for customers to incorporate local flavors into their everyday purchases.

Featured Products

Here’s a sneak peek at the exciting lineup of items that will be available:

Products Developed with Toshi Elementary School

1. Shirasu Rice Ball Bento

• - Price: 460 yen (inc. tax 496.80 yen)
• - Release Date: April 17
• - Availability: Aichi, Gifu, Mie

An abundant rice ball bento featuring fresh shirasu (whitebait) sourced from Toshi Island, infused with the creativity of local children.

2. Shirasu Mayonnaise Rice Ball

• - Price: 198 yen (inc. tax 213.84 yen)
• - Release Date: April 17
• - Availability: Aichi, Gifu, Mie

Combining the savory flavors of shirasu and mayonnaise with a deliciously seasoned rice ball.

3. Seaweed and Chirimen Tsukudani Rice Ball

• - Price: 198 yen (inc. tax 213.84 yen)
• - Release Date: April 17
• - Availability: Aichi, Gifu, Mie

This rice ball blends Mie’s sweet and savory chirimen tsukudani with locally sourced seaweed.

Celebrating 20 Years of Seven-Eleven in Mie

Additionally, to commemorate the 20th anniversary of Seven-Eleven’s entry into Mie, popular limited products have been resurrected:

4. Mie's Pork Steak Bento

• - Price: 740 yen (inc. tax 799.20 yen)
• - Release Date: April 17
• - Availability: Aichi, Gifu, Mie

A renowned dish from Yokkaichi featuring succulent pork cooked in a fragrant garlic sauce.

5. Matsusaka Beef Curry

• - Price: 740 yen (inc. tax 799.20 yen)
• - Release Date: April 17
• - Availability: Aichi, Gifu, Mie

A luxurious beef curry made from Matsusaka beef, carefully simmered for deep flavor and richness.

6. Mekabu and Vegetable Salad

• - Price: 298 yen (inc. tax 321.84 yen)
• - Release Date: April 17
• - Availability: Aichi, Gifu, Mie

A refreshing salad that highlights the texture of mekabu from Toshi Island.

7. Ise Matcha Latte Cream Puff

• - Price: 190 yen (inc. tax 205.20 yen)
• - Release Date: April 17
• - Availability: Mie

A delightful sweet that combines the rich aroma of Ise matcha with creamy filling in a fluffy pastry shell.

Final Thoughts

The past 20 years of support from the people of Mie is deeply appreciated. This fair is a celebration of connection, incorporating Mie’s symbolic ingredients like Matsusaka beef and Ise tea, while also featuring products developed alongside the enthusiastic children of Toshi Island. We hope this fair will convey the charm of Mie’s culinary traditions and the hopes of the next generation to customers choosing these products in stores.

Please note that prices may vary by store and some items might not be available in certain locations. For more details, visit the official website.