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Mazda: Setting New Standards in Automotive Safety

Mazda has recently been recognized as the safest new car brand by Consumer Reports, an accolade that underscores the automaker's unwavering commitment to vehicle safety. This recognition comes from the newly introduced Safety Verdict assessment, which evaluates the effectiveness of modern vehicles in both preventing collisions and protecting occupants during accidents.

The Safety Verdict is a comprehensive system that assesses various critical factors such as crash resistance, emergency braking capabilities, and the reliability of in-vehicle control technologies. By incorporating advanced safety systems into their designs, Mazda is not merely meeting industry standards but is redefining them. Their outstanding performance in Safety Verdict reflects a long-standing belief that genuine safety arises from a seamless blend of advanced engineering and intuitive technology.

To achieve the highest level of recognition, vehicles must excel in several demanding performance criteria, including high ratings in IIHS side impact tests, robust protection against moderate overlap collisions, and standard features like automatic emergency braking with pedestrian detection. Additionally, Mazda's vehicles are equipped with blind-spot monitoring and rear cross-traffic alerts, ensuring dependable handling in both everyday situations and emergencies.

These safety principles have been part of Mazda's strategy for years and are at the heart of their mission to reduce fatal accidents and serious injuries on the road. The latest safety evaluations echo Mazda’s disciplined pursuit of high collision test ratings and reflect their human-centered engineering philosophy.

Every Mazda vehicle is designed to ensure that braking, handling, and steering feel natural and predictable, helping drivers avoid dangerous situations before technology needs to intervene. This integration of vehicle dynamics, occupant protection, and advanced driver-assistance systems embodies Mazda's belief that a safer vehicle can also enhance driving confidence and enjoyment.

Jennifer Morrison, the Vehicle Safety Director at Mazda North American Operations (MNAO), stated, "Safety is fundamental to Mazda’s engineering philosophy, and we are honored to have Consumer Reports acknowledge our unyielding commitment to protecting drivers, passengers, and everyone sharing the road." This recognition is a testament to the hard work of Mazda's engineering teams around the world, diligently integrating advanced safety technologies and exceptional vehicle dynamics into each model they manufacture.

Looking ahead, Mazda remains steadfast in their commitment to continually improve safety standards as evaluation protocols evolve and technologies advance. Their goal is clear: to produce vehicles that not only meet but exceed the highest safety benchmarks while staying true to the driving enjoyment that defines the Mazda brand.

As they advance forward with purpose, Mazda envisions a future where all road users can reach their destinations safe and sound. Interested individuals can learn more about Consumer Reports' selected safest brand and discover more about Mazda's advanced safety features by visiting Mazda's website.

About Consumer Reports

Founded in 1936, Consumer Reports aims to create a fair and informed market, known for its rigorous product and service evaluations. Annually, it surveys millions of consumers, providing comprehensive reports while advocating for consumer rights, safety, and sustainability.

About Mazda North American Operations

Proudly established in Hiroshima, Japan, Mazda has a distinguished history of sophisticated craftsmanship and innovation, dedicated to enriching the "life in motion" of the people it serves. Mazda North American Operations, based in Irvine, California, oversees sales, marketing, parts, and customer service support for Mazda vehicles across the United States, Canada, Mexico, and Colombia through approximately 795 dealerships. For more information about Mazda vehicles, including images and multimedia, visit Mazda's online media center.