#China #Shanghai #Hair Care #JOY GROUP #Foltène

JOY GROUP Completes Acquisition of Foltène

In a significant move in the global cosmetics market, JOY GROUP, known as Shanghai Juyi Cosmetics Co., Ltd., has announced the completion of its acquisition of the esteemed Italian hair care brand, Foltène. This acquisition not only expands JOY GROUP's portfolio but also strengthens its position in the dermatological hair care sector.

Founded in Milan in 1944 by innovative pharmaceutical researchers, Foltène boasts a rich heritage in scientific research and cutting-edge innovation. The brand is celebrated for its two patented active complexes, Tricosaccaride® and Tricalgoxyl®, which have been clinically proven to enhance hair density, fullness, and overall healthy appearance. Foltène's product lineup emphasizes healthy hair growth, keratin restoration, and includes various offerings such as anti-hair loss ampoules, gender-specific anti-hair loss shampoos, brow and eyelash serums, and nail recovery essences.

Globally recognized and trusted, Foltène's products are sold in over 30 countries, maintaining a loyal customer base that appreciates the brand's commitment to quality and efficacy. The acquisition signifies JOY GROUP’s complete takeover of Foltène’s business operations, including brand assets, a global distribution network, a supply chain system, and a research laboratory based in Italy.

Allan Liu, Chairman and CEO of JOY GROUP, stated, "As awareness of scalp and hair health increases, we foresee tremendous growth opportunities ahead. With a robust scientific legacy, leading patented technologies, and a comprehensive portfolio of products, Foltène has earned the trust and recognition of consumers worldwide. We are honored to welcome Foltène into the JOY GROUP family. This acquisition enhances our presence in the hair and scalp care market, enabling us to offer advanced, scientifically-backed solutions to a broader audience."

This acquisition marks a pivotal milestone in JOY GROUP's strategy to build a multi-brand, category-inclusive, and international company. It enhances their comprehensive portfolio that spans color cosmetics, hair and scalp care products, and dermatological skin care solutions. By acquiring Foltène, JOY GROUP aims to create robust synergy with its existing brands, fostering continuous growth and innovation in the global beauty market.

About JOY GROUP

JOY GROUP is a multi-brand cosmetic company driven by the mission of "Creating a world of beauty that brings joy to everyone." Their portfolio includes brands such as JUDYDOLL, JOOCYEE, Biophyto Genesis, and René Furterer (operating in China), alongside Foltène. These brands encompass a wide spectrum of offerings, including color cosmetics, dermatological skin care, as well as hair and scalp care products. JOY GROUP also manages its own research and development center and cosmetic manufacturing lines, integrating top specialists across disciplines to create a responsive, flexible, and efficient supply chain.

For more information about JOY GROUP, you can visit their website at www.joy-group.com.



This acquisition not only represents a strategic expansion for JOY GROUP but also sets the stage for further innovation and development in the highly competitive beauty sector.