#Germany #Merck KGaA #M-Trust™ #Cyber-Physical #Darmstadt

Merck KGaA Launches M-Trust™: Revamping Product Safety and Authenticity

In a groundbreaking move, Merck KGaA, Darmstadt, Germany, has launched M-Trust™, a pioneering cyber-physical trust platform aimed at combating the persistent challenges of product safety and counterfeiting. The beta version of this advanced technology unfolds at CES 2025, showcasing its features and potential impact on industries worldwide.

This innovative platform offers a seamless blend of the physical and digital realms, allowing businesses and organizations to ensure unparalleled product quality and authenticity throughout their supply chains. Powered by state-of-the-art Web 3.0 technology, M-Trust™ facilitates the creation of digital twins, enabling improved security measures and the digitization of quality control processes.

Laura Matz, Chief Science and Technology Officer of Merck KGaA, highlights the urgent need for enhanced safety and transparency: “As expectations for product quality control rise, companies must ensure safety and transparency while complying with increasingly stringent regulations. M-Trust™ is specifically designed for businesses that aim to remain competitive in a connected world, opening doors to novel business models.”

M-Trust™ unites physical products with their digital identities, using advanced crypto anchor technologies. This intricate system boosts traceability and quality assurance across the supply chain by providing a robust framework for ensuring product authenticity. Moreover, the platform integrates smart contracts to verify data and automate agreements, making the entire value chain more efficient and error-resistant.

The versatility of M-Trust™ is striking. Businesses can harness the platform to enhance machine-to-machine interactions, as it helps machines identify products with precision, redefining the dynamics of quality control. The technology supports a more effective translation of human capabilities, effectively minimizing errors and optimizing productivity within manufacturing and logistical operations.

As part of the launch, Merck KGaA is extending an invitation to vetted users to join the beta phase, allowing them to explore M-Trust™’s capabilities and contribute to its development. This initiative reflects the company’s commitment to pushing the boundaries of technology while aligning with regulatory frameworks such as the EU Digital Product Passport.

The M-Trust™ solution stands out as a Platform as a Service (PaaS), featuring an adaptable software suite that integrates seamlessly with existing systems and processes. The multi-patented technology backbone further reinforces the platform's reliability and innovation.

In addition to the unveiling at CES 2025—where product demonstrations and discussions are set to occur—Merck KGaA’s CEO of EMD Digital, James Kugler, will lead a presentation about the platform's transformative potential on January 7. Laura Matz will also take part in a panel discussion focused on resilience within supply chains, offering insights on the evolving landscape of product safety and quality standards.

For over 350 years, Merck KGaA has been synonymous with scientific advancement and responsible entrepreneurship. With a presence in life sciences, healthcare, and electronics, the company employs approximately 63,000 people dedicated to improving lives worldwide. In 2023, it reported sales of €21 billion across 65 countries, showcasing its status as a front-runner in innovation.

To learn more about M-Trust™ and its early access beta program, interested parties can visit www.MTrust.io. Being at the forefront of technological development, M-Trust™ positions Merck KGaA as a significant player in enhancing product authenticity and safety in a rapidly digitalizing world.