A New Era for e-Sports: SBI e-Sports Partners with GeneState

On July 1, 2025, GeneState, a leading personnel dispatch company based in Shinjuku, Tokyo, signed a sponsorship agreement with SBI e-Sports, a professional e-sports team operated by SBI Digital Hub located in Osaka. This collaboration is not merely about funding; it aims to foster growth in the e-sports industry and enhance career development opportunities for young talents.

GeneState, founded by CEO Daichi Kojima, emphasizes the importance of viewing sports not just as entertainment but also as a pathway to careers in the IT and gaming sectors. With this new partnership, GeneState and SBI e-Sports plan to engage in various initiatives, such as sponsoring e-sports tournaments and creating educational programs designed to deepen understanding of the IT and gaming industries.

What is GeneState?

GeneState specializes in personnel dispatch and development primarily in the communication, IT, and BPO sectors. The company has built a strong reputation for its hands-on educational approach and its ability to meet the needs of the market efficiently. By teaming up with a reputable e-sports organization like SBI e-Sports, GeneState aims to merge its expertise in nurturing talent with e-sports, thereby creating significant value across various sectors and generations.

Insights on SBI e-Sports

Established in June 2020, SBI e-Sports is part of the SBI Group and is renowned for its competitive prowess and recognition in the field. The team competes in various games, including Apex Legends and Street Fighter, and has achieved success in both domestic and international tournaments. They also build community engagement through platforms like the official media outlet, Nectere, and the popular VTuber character Hatsumi Rei. Their commitment goes beyond competition; they actively promote e-sports culture and its healthy development.

Objectives of the Partnership

The agreement between GeneState and SBI e-Sports is designed to create substantial value in several areas:

- Advancement of e-sports culture: Supporting the growth of competition scenes and contributing to the overall vitality of the industry.
- Career opportunities for young talents: Providing educational opportunities that deepen understanding of the IT and gaming sectors.
- Strengthening brand synergy: Promoting new initiatives that blend e-sports with talent development.

Future Initiatives

Looking ahead, GeneState plans to collaborate closely with SBI e-Sports to sponsor tournaments and related events, while also rolling out educational career programs. They aim to leverage the SBI e-Sports team logo in various promotions to actively engage fans and the industry alike.

In conclusion, this partnership marks a significant milestone in the intersection of e-sports and professional development, paving the way for more opportunities in these ever-evolving fields.

For more information about GeneState, visit their website or contact them at [email protected].

Company Address: 5th Floor, Shinjuku Island Tower, 6-5-1 Nishi-Shinjuku, Shinjuku City, Tokyo.
Contact Number: 03-6304-2657.