February 2026 Gaming PC Market Report: Pricing Trends and Insights

February 2026 Gaming PC Market Report

In February 2026, gg, one of Japan's largest BTO gaming PC search platforms, released its monthly report on gaming PC pricing trends. This report focuses on the pricing changes for gaming PCs, particularly under the Build-to-Order (BTO) model, which have been categorized based on three main performance bands: entry-level, mid-range, and high-end.

Pricing Overview

The report indicates a noticeable shift in gaming PC prices since January 2026. After a period of gradual price increases that began last November, the prices for entry-level and mid-range PCs have stabilized. This marks a return to a state of relative calm in the market after months of uncertainty. However, the high-end class saw a slight increase of 3.3% in February, despite a significant 14.8% rise the previous month. This slowdown suggests that the upward momentum in gaming PC prices could be waning.

The first part of the report gives a summary of the pricing changes from the beginning of the month to the end. As of February 1, the average price for entry-level PCs was 2,139, dropping to 2,580 by the end of the month, a decrease of 1.1%. Mid-range PCs started at 3,480 and slightly declined to 3,980, reflecting a marginal drop of 0.2%. Conversely, high-end PCs surged from 5,480 to 8,800, showcasing a notable rise of 3.3%.

Analysis of Price Trends

One of the significant observations from this report is that the price increases do not indicate a full-fledged trend reversal. Rather, the market seems to have stabilized at a higher price level, primarily attributed to soaring memory costs that have impacted various components, including GPUs. The February market environment can thus be characterized as a 'high price stabilization period'. This scenario poses challenges for consumers looking for better pricing, as the market appears entrenched at elevated price points.

Prospective buyers now face a new reality where waiting for lower prices may not yield substantial benefits, given the evident stability in pricing. Market enthusiasts are keenly watching the upcoming March sales associated with fiscal year-end promotions and the new lifestyle sales, which may provide insights into whether there will be any meaningful price adjustments or rebates in the near future. The report emphasizes this upcoming period as a crucial point for potential buyers.

Detailed Pricing by Performance Band

Entry-Level PCs

- February 1 Price: ¥244,139
- February 28 Price: ¥241,580 (Decrease: ¥2,559, -1.1%)
- Top GPUs: RTX 5060, RTX 5050, RTX 4060 Ti, RTX 3050, RX 9060 XT, RX 7600

Mid-Range PCs

- February 1 Price: ¥344,480
- February 28 Price: ¥343,980 (Decrease: ¥500, -0.2%)
- Top GPUs: RTX 5070, RTX 5060 Ti (8GB), RTX 5060 Ti (16GB), RTX 4070 SUPER, RX 9070, RX 9060 XT (16GB), RX 7800 XT

High-End PCs

- February 1 Price: ¥509,480
- February 28 Price: ¥526,800 (Increase: ¥17,320, +3.3%)
- Top GPUs: RTX 5090, RTX 5080, RTX 5070 Ti, RX 9070 XT

Popular Configurations and Their Price Fluctuations

The report also highlights the top three most sought-after configurations on the gg platform:

1. RTX 5060 x Ryzen 7 5700X
- Initial Price: ¥221,715
- End Price: ¥221,715 (No change)

2. RTX 5070 Ti x Ryzen 7 9800X3D
- Initial Price: ¥455,800
- End Price: ¥501,800 (Increase: ¥46,000, +10%)

3. RTX 5070 x Ryzen 7 7800X3D
- Initial Price: ¥349,800
- End Price: ¥383,978 (Increase: ¥34,178, +9%)

The configuration featuring the RTX 5060 remains an attractive option for budget-conscious gamers, maintaining stable pricing throughout the month. In stark contrast, the RTX 5070 Ti configuration experienced a significant spike, marking a considerable increase in price, while the RTX 5070 setup saw a notable upward trend due to heightened demand.

This data is a snapshot of the BTO gaming market, which can experience temporary fluctuations based on stock availability and manufacturer activity. Thus, these price trends serve as indicators but should be interpreted with caution.

About gg

Launched in October 2025, gg aims to facilitate informed choices for gamers by enabling them to compare prices across various manufacturers for gaming PCs and BTO options quickly. As the gaming PC market is prone to volatility driven by inventory availability and market conditions, staying updated on current trends is imperative for prospective buyers. gg plans to continue delivering regular updates on the gaming PC market landscape in the future.

For more information, visit: gg