De'Longhi's Groundbreaking Success in Crowdfunding
De'Longhi Japan has recently made waves in the coffee enthusiast community by surpassing an impressive 700 million yen in crowdfunding on the platform GREEN FUNDING. Their project featured the new Onyx Black variant of the fully automatic coffee machine, Delonghi Livelia Milk Model (EXAM44055B), alongside a special limited edition coffee bean set from Brazil known as 'Guariroba Joia.' With a staggering 7029% of their funding goal achieved and the backing of 339 supporters, the campaign has been a resounding success.
This is the second iteration of the campaign for the Livelia automatic coffee machine, which continues to garner significant support from the coffee community, similar to the successful project conducted from December 2024 to March 2025.
Enjoy Your Coffee at Any Time of Day
The Livelia coffee machine provides a seamless way to enjoy coffee, whether you start your day with a bold black brew, take a break with a creamy latte in the afternoon, or entertain guests with a tailored coffee experience on weekends. Thanks to its 'Bean Switch System,' switching coffee beans is as easy as ever. Additionally, the machine offers an extensive menu of options, from espresso to milk-based drinks, ensuring that every cup caters to your mood and the occasion.
The new Onyx Black color, featuring a deep matte finish and striking glossy accents, harmonizes beautifully with kitchen and living spaces. It adds a touch of elegance while enriching your coffee moments as an integrated part of your home's decor.
Special Limited Edition Coffee Beans
In addition to the coffee machine, the project also offers the exclusive 'Brazil Guariroba Joia' coffee beans. Harvested from the renowned Guariroba Farm, these specialty beans have Fairy with numerous awards including Cup of Excellence and Brazil Coffee of the Year, showcasing their quality and prestige. The beans exhibit vibrant and complex fruit flavors reminiscent of berries and citrus—crafted to perfection with De'Longhi's proprietary extraction technology, aiming to maximize the nuances of their aroma and taste right in your home.
During the campaign, the product was displayed at SHIBUYA TSUTAYA and T SITE’s Tsutaya Kaden + in Futako Tamagawa, where visitors could experience the design and premium feel of the machine firsthand. The feedback was overwhelmingly positive, validating the product’s appeal.
Following the excitement generated by this crowdfunding initiative, preparations are underway for the general sales of both the coffee machine and the Brazilian coffee beans. Further details, including official launch dates and availability, will be announced shortly.
Project Overview
- - Project Name: De'Longhi Livelia Automatic Coffee Machine Milk Model New Color 'Onyx Black' & Special Edition Coffee Beans Set
- - Duration: June 9, 2026 - August 16, 2026
- - Project Page: GREEN FUNDING Project Page
- - Final Results: 7029% funding achieved, total support amount: 70,292,474 yen, number of supporters: 339
Product Features of the New Onyx Black Coffee Machine
A Premium Color That Blends with Your Interior
The newly introduced Onyx Black is not just another color; it's a premium shade designed to merge seamlessly with your kitchen or living space. Compared to former shades like 'Pebble Grey' and 'Sand Beige', this chic and sophisticated hue brings a refined elegance to any setting.
Expand Your Coffee Experience with the 'Bean Switch System'
With the innovative 'Bean Switch System,' you can effortlessly switch between various coffee beans, allowing for an expansive exploration of flavors and recipes. This system makes it easy for you to experience different aromas and tastes from a singular menu, giving you unprecedented freedom to match your mood and preferences daily.
An Array of Milk-based Menus at the Touch of a Button
From espressos to cappuccinos to lattes, delight in a total of 16 different drink options at the mere push of a button. Thanks to De'Longhi's unique automatic milk frothing technology, 'Latte Crema,' a perfectly creamy milk foam elevates your lattes to a professional level. It also accommodates plant-based milk, so you can enjoy memorable coffee experiences tailored to your preferences.
Exclusive Specialty Coffee Beans 'Brazil Guariroba Joia'
This unique offering blends seamlessly with the Japan Roast series, a special selection of coffee beans curated to complement the preferences of Japanese coffee drinkers. Having been designed and roasted domestically, this series showcases flavors that resonate excellently with an automatic coffee machine.
Unique Fermentation Process from the Renowned Guariroba Farm
The beans from Guariroba Farm, a venerable name in Brazilian specialty coffee, are harvested using a meticulous anaerobic fermentation process that imparts complex and vivid flavors. The enchanting combination of berry and citrus notes results in a bouquet that is both rich and elaborate.
Perfect Pairing with Milk and in Black Coffee
As the name 'Joia,' meaning 'gem' in Portuguese suggests, this carefully cultivated fruitiness pairs beautifully not only with espresso but also with milk-based drinks like lattes, making it a versatile choice for every coffee lover.
Product Specifications
- - Product: Brazil Guariroba Joia
- - Model Number: SB150-BGJ
- - Country of Origin (Raw Bean): Brazil Guariroba Farm
- - Roast Level: Medium Roast
- - Content Weight: 150g
Special Upgrades Available
To extend your coffee enjoyment, consider the Latte Crema Cool Upgrade Set to add cold milk menu options to the existing hot beverages. This feature allows for refreshing summer lattes and cappuccinos, ideal for those looking to diversify their De'Longhi coffee experience quickly.
With De'Longhi’s commitment to innovation since its inception in northern Italy, they ensure a continuous evolution of quality appliances. Their dedication to enhancing everyday coffee moments resonates deeply with consumers, epitomizing their brand slogan, 'Better Everyday.' Their foray into successful crowdfunding reflects a brand that continues to cater to the evolving needs of coffee aficionados, solidifying its position in the global market.