The Exciting Launch of milktouch Mini Cosmetics
On May 29, 2026, the popular Korean cosmetics brand
milktouch will debut an exclusive mini cosmetics collection at
FamilyMart outlets across Japan. This collaboration brings forth a delightful set of beauty products, all adorned with charming heart-shaped accessories, making each piece as fashionable as it is functional.
A New Standard in Mini Cosmetics
The collection includes a mini size tint, gloss, and mascara, specially designed for beauty enthusiasts who love to express their unique style.
milktouch aims not only to provide convenience with its compact products but also to appeal to the fashion sense of its users.
Mini Glow Fit Stain Pocket Lip Tint
This is the first of its kind from
milktouch, offering a selection of four stunning shades: Honey, Peach, Baby, and Love. Priced at 990 yen (including tax), this innovative lip tint promises a transparent, rich color and long-lasting moisture. Thanks to its mild plumping formula, users can expect a comfortable feeling along with beautifully plump lips. The product’s portability allows for easy reapplication on the go, making it a must-have for any makeup lover.
Mini Glow Fit Aurora Pocket Lip Gloss
Another exciting product in this collection is the
Glow Fit Aurora Pocket Lip Gloss, which comes in two eye-catching shades: Peach Dew and Grape Dew, retailing at 1,078 yen (including tax). This lip gloss features iridescent pearls that shimmer and shine from different angles, creating a captivating depth to the lips. When layered over the lip tint, it enhances the overall look with a magical glow that can be adapted for any occasion.
Skinny Fit Long Film Pocket Mascara
Completing the trio is the
Skinny Fit Long Film Pocket Mascara, available in black and brown for 1,100 yen (including tax). This mascara promises to deliver long, beautiful lashes without clumping. It is formulated to resist smudging and is designed for easy removal with warm water, ensuring a hassle-free makeup removal process. Lightweight and easy to apply, it enhances the natural beauty of the eyes in no time.
Brand Philosophy and Commitment
Established in April 2019,
milktouch embodies the essence of purity represented by milk, striving to combine skincare with makeup. The brand's philosophy is focused on enhancing one's natural beauty while also caring for the skin through thoughtfully selected ingredients. With the slogan “For Your Shining Day,”
milktouch encourages every individual to embrace their unique tone and shine.
Moreover, this launch aligns with
FamilyMart's mission as it celebrates its 45th anniversary in September 2026, continuing to adapt to customer needs and innovate in service. As part of their commitment to be the most preferred convenience store, they are excited to introduce this charming line of cosmetics to their consumers.
With
milktouch's dedication to beauty and
FamilyMart's strategy of connecting with customers, this collaboration is set to be a remarkable addition to the retail landscape. Be ready to experience beauty on the go with this vibrant mini collection at your nearest
FamilyMart starting May 29, 2026.
Keep your makeup routine chic and playful while expressing your personality with these fabulous new products. Don’t miss out on this limited release as it is sure to brighten up your beauty routine!