Subway Opens New Location in Shinjuku After Nearly a Decade

Subway Reopens in Shinjuku NS Building

Subway, the well-known sandwich chain managed by WATAMI FAST CASUAL MANAGEMENT, is set to open its Shinjuku NS Building location on March 6, 2026. This marks the brand's return to the area after nearly nine years, with the previous store having closed in 2017.

The new Subway outlet will be conveniently located on the first floor of the Shinjuku NS Building, approximately a seven-minute walk from Shinjuku Station, which is accessible via multiple transit lines including JR, Keio, Odakyu, and Tokyo Metro Marunouchi Line. Nestled adjacent to the Tokyo Metropolitan Government Building, this location sits in the heart of Shinjuku, a bustling hub for many businesses and tourists alike.

The area is a vital business center with numerous office workers passing through daily. Additionally, the presence of various hotels attracts a steady stream of domestic and international visitors. This strategic spot allows the new Subway location to cater to both local office employees seeking quick lunch options and tourists looking for a comforting meal.

Modern Features to Enhance Customer Experience

The new Subway store will implement a 'Mobile Ordering' system, allowing patrons to place their orders at their convenience without needing to wait in line. In addition, a 'Self-Order System' will be available for first-time customers and those who may feel intimidated by traditional ordering methods. This user-friendly system guides customers through the customization process, ensuring they can enjoy their meal stress-free and at their own pace.

At Subway, customizing your sandwich is a hallmark experience, but the complexity of ordering can sometimes hinder enjoyment. By utilizing the Self-Order System, new customers can confidently create their perfect sandwich just the way they like it.

Expectations are high for foot traffic, given the dual nature of the customer base in this dynamic location. Whether it be workers grabbing lunch during busy weekdays or tourists enjoying their weekends exploring Shinjuku, the shop anticipates welcoming a diverse clientele.

Menu Highlights and Special Offers

Currently, Subway is experiencing a noteworthy growth trend, with sales of existing stores increasing for 64 consecutive months. With the opening of the Shinjuku NS Building location, Subway's nationwide branch count is expected to reach 223 by March 6, based on data from February 27, 2026.

The new store will feature digital menu boards to showcase various offerings, making it even easier to make meal selections. Among its current highlights is a limited-time sandwich that’s winning favor: the 'Crispy Cheesy Basil Chicken' and 'Crispy Cheesy Garlic Tomato Chicken.' Both sandwiches are priced at 630 yen and will be available until they run out.

- Crispy Cheesy Basil Chicken: This delightful sandwich combines the refreshing aroma of basil chicken with a rich cheese sauce for a warm treat.

- Calories: 337kcal, Carbohydrates: 35.3g

- Crispy Cheesy Garlic Tomato Chicken: Featuring a rich cheese sauce paired with a garlic tomato blend, this sandwich creates a delightful harmony that complements the chicken perfectly.

- Calories: 329kcal, Carbohydrates: 38.5g

These offerings will be available from January 7, 2026, across all Subway locations (excluding some leisure facilities).

Opportunities for Franchise Owners

WATAMI FAST CASUAL MANAGEMENT is also currently seeking franchise owners for Subway. The business model emphasizes safety and cleanliness, as no oils or fire are used in food preparation. This structure allows for lower investment costs and a compact kitchen setup. Interested individuals are encouraged to reach out using the contact information provided.

Overall, Subway represents not just a dining option but a unique sandwich experience nurtured since its inception in 1965 when Fred DeLuca opened the first location in Connecticut. The brand has since evolved into a global presence, reflecting individuals' tastes with customized sandwiches that appeal to customers in over 100 countries.