Celebrate 100 Years of Creativity with the Rice Dough Pop-Up Book

In a delightful announcement, Gincho Sangyo Co., Ltd., headquartered in Nagoya, Aichi Prefecture, has launched a special product to commemorate its centenary: the Rice Dough Pop-Up Book. This exceptional item is designed to spark the creativity of children and families while celebrating the company’s 100-year legacy in toy manufacturing.

A Unique Experience in a Book Format

The Rice Dough Pop-Up Book features a specially designed book-shaped package that transforms into a vibrant pop-up world once opened. Inside, users discover a playful stage-like setup that allows children to display their rice dough creations, making it perfect for creating lasting memories through fun family photos.

Accompanied by the rice dough, the package also includes helpful tools such as a spatula and a roller, providing everything children need to unleash their creativity and enjoy crafting their very own unique models.

A Tradition of Craftsmanship and Fun

For 100 years, Gincho Sangyo has nurtured creativity in children through its innovative products. The Rice Dough Pop-Up Book encapsulates the company's spirit of playfulness and gratitude, offering a unique experience that enriches both the growth of children and family bonding activities. This limited edition product boosts the fun of crafting with rice dough and is a nod to the company’s commitment to fostering creativity and learning among the younger generation.

Product Details

- Product Name: Rice Dough Pop-Up Book
- Contents: 30g of rice dough in five colors (red, yellow, blue, green, white), spatula, roller
- Target Age: 3 years and older
- Release Date: Available now
- Price: 1,200 yen + tax
- Sales Channels: Available through the Gincho Sangyo online shop, toy stores nationwide, and other retail outlets.

About Gincho Sangyo Co., Ltd.

Gincho Sangyo is a prominent company known for developing and marketing stationery and educational toys aimed at children. Founded in 1925 as Gincho Shokai, a wholesaler of metal stationery, the company has expanded its operations over the years to encompass the development, manufacturing, and sales of a diverse range of stationery and educational toys.

With a commitment to creating products that embody the concept of