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Unveiling New Desserts at The CHOYA Ginza BAR

The CHOYA Ginza BAR, renowned for its specialty in plum wine cocktails, is set to launch a delightful new collaboration with Lipton from February 28 through May 14, 2026. This collaboration features two unique milk tea plum puddings: the "Lipton Royal Milk Tea Plum Pudding" and the "Lipton Sakura Milk Tea Plum Pudding." Guests can enjoy these special treats in a stylishly relaxed environment, perfect for gatherings with friends or family, or for a rejuvenating break during shopping excursions.

Collaboration Highlights

The partnership between The CHOYA and Lipton has resulted in two exquisite desserts, both of which pair the flavors of premium, fully ripe Nanko plums with Lipton's beloved tea products.

Lipton Royal Milk Tea Plum Pudding

This rich dessert starts with a plum caramel layer, followed by a custard made with Lipton's Yellow Label brewed with milk, infused with plum syrup. The pudding is topped with a jelly layer made from a blend of plum syrup and tea before finishing with a luxurious yogurt and fresh cream espuma that harmonizes the essence of plum and tea. The final touch includes a crispy plum monaka (Japanese wafer), creating a scrumptious experience that meticulously balances rich flavors and tartness from the plum.

Lipton Sakura Milk Tea Plum Pudding

Inspired by the beauty of cherry blossoms, this variation starts with a similar plum caramel base but is layered with a stunning custard made from Lipton's Sakura Tea, milk, and cherry powder for a delicate appearance. The jelly layer mirrors the previous pudding, while the top features a refreshing yogurt and cream espuma infused with both plum and sakura tea flavors, enclosed again with a plum monaka. This dessert offers a floral aroma reminiscent of sakura mochi, paired with the crispness of plum zestiness.

Both puddings are available in alcoholic and non-alcoholic versions, allowing customers to enjoy their choice of indulgence.

Afternoon Tea Experience

In addition to these remarkable puddings, The CHOYA Ginza BAR introduces the "Lipton & CHOYA Afternoon Tea & High Tea" course. This experience promises over 100 drink options, including various cocktails made with Lipton products, such as fresh green CHOYA fizz and the CHOYA martini.

For a price of 5,900 yen (weekdays) or 6,400 yen (weekends), guests can enjoy a delightful mix of savory and sweet dishes alongside their chosen beverages for a complete afternoon tea indulgence. The course serves items such as:

• - Ice cream-infused plum potato salad
• - Plum-filled cheese wafer
• - Savory duck breast with plum confiture
• - An assortment of unique desserts, culminating in a choice of the aforementioned puddings.

The shop promotes itself as a casual venue where patrons can enjoy new culinary encounters with plum flavors.

The CHOYA Experience

Operating from 4 PM to 10 PM on weekdays and 1 PM to 10 PM on weekends, The CHOYA Ginza BAR aims to deliver a touch of 'plum power to the people'. Here, guests can revel in the evolution of plum wine, reflecting a unique Japanese beverage culture to the world while enjoying beautifully crafted cocktails and original food pairings.

Whether you're seeking a refined dessert experience or an innovative cocktail, The CHOYA Ginza BAR promises an enchanting culinary adventure. To make the most of it, reservations for special courses can be made through their official website.