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Principal Financial Group Joins the Council for Disability Income Awareness

In a significant move towards enhancing financial education, Principal Financial Group® has officially joined the Council for Disability Income Awareness (CDIA). This partnership marks a pivotal moment in the ongoing advocacy for disability income protection, crucial for ensuring long-term financial security for individuals across various sectors. The announcement was made on November 3, 2025, highlighting Principal's commitment to providing essential resources and support for those navigating financial risks associated with disability.

The Role of Principal Financial Group

Principal Financial Group is a well-established global financial services provider, headquartered in Des Moines, Iowa. With a vast workforce of nearly 20,000 employees, the company has been a leader in offering comprehensive financial solutions, including retirement plans, asset management, life insurance, and other related services. Their overarching goal is to assist clients in planning and securing their financial future, ensuring they can protect and grow their investments as well as plan for their retirement needs.

Andy Schafer, the Vice President of Workplace Benefits Solutions at Principal, remarked on the significance of this new alliance: "Principal is proud to join the Council for Disability Income Awareness to help strengthen education and advocacy around income protection. Income protection is essential to financial security, and we look forward to working alongside CDIA members to expand awareness and help more people access the protection they need."

This statement underscores Principal’s firm belief in the importance of disability income protection as a cornerstone of financial security. The collaboration with CDIA represents a strategic initiative to heighten awareness on the importance of ensuring income continuity in the face of unforeseen disabilities.

What is the Council for Disability Income Awareness?

The CDIA is a leading nonprofit organization dedicated to educating consumers, employers, and financial advisors on the financial risks posed by disabilities that can occur during working years. The organization aims to empower individuals with the knowledge needed to make informed decisions regarding disability income protection, fostering a culture where everyone understands the necessity of safeguarding their income.

Bob Herum, the president of CDIA, expressed his enthusiasm about Principal's membership: "We are excited to have Principal join the CDIA. As an industry leader in disability income protection, their support will help raise awareness and understanding of disability income protection. It further strengthens the Council's mission to establish income protection as a key financial safeguard for every working American."

This partnership is not just about expanding membership; it symbolizes a united front in advocating for the fundamental right of individuals to secure their income against unforeseen circumstances. With Principal's resources and expertise, the CDIA can amplify its efforts to educate a broader audience about the implications of disability and the importance of income protection plans.

The Importance of Disability Income Protection

Disability income protection is a vital financial tool that provides a safety net for individuals unable to work due to a disabling condition. According to the Council, many Americans are unprepared for the financial impact of such disabilities, often leading to severe financial strain and insecurity. By joining forces, Principal and CDIA aim to provide educational resources addressing these challenges, guiding individuals in understanding their options and the necessity of securing their incomes.

Conclusion: A Commitment to a Secure Future

The collaboration between Principal Financial Group and the Council for Disability Income Awareness signifies a broader commitment to enhancing financial literacy and security among Americans. As disability income protection gains traction in public discourse, stakeholders are more equipped to navigate their financial futures.

Individuals are encouraged to visit the CDIA's website and engage with the resources provided. Together, with the support of prominent industry leaders like Principal, the goal of ensuring every working American has access to adequate income protection is becoming increasingly attainable.