Th.an Live Streaming Event with Yoko Kajigaya
The innovative bag brand Th.an, produced by Yoko Kajigaya and operated by MFO Life Design Co., Ltd. (headquartered in Minato, Tokyo), will be hosting their first-ever pop-up store at Hanshin Umeda from July 1 to July 7, 2026. A highlight of this event will be the live streaming session titled "Th.an Live Stream with Yoko Kajigaya" on July 5, where attendees will have the chance to interact with the producer in real time.
Yoko Kajigaya is set to take center stage on July 5, providing insights on her brand's philosophy and practical tips on choosing the perfect bag for organization. This unique event aims to capture not just the products but also the ambiance of the occasion. The booth will be transformed into a live broadcast studio to make the experience accessible to a wider audience via the official Th.an Instagram account.
Limited Viewing Space Available
In response to the demand for an immersive experience, a limited viewing area will be established within the booth for guests who wish to feel the energy of the live event. Those interested in attending this exclusive in-person viewing must pick up a ticket from the booth starting at 10:00 AM on July 5.
1. 1:00 PM - 2:00 PM
2. 3:30 PM - 4:30 PM
- - Capacity: 20 people per session (first-come, first-served basis)
- - Free Entry: All participants with tickets are admitted for free.
- - Ticket Distribution Begins: July 5, 10:00 AM until tickets run out.
Please note that attendees without tickets will not be permitted to stand inside the booth for safety and comfort reasons. Your understanding and cooperation are appreciated.
Stream Live on Instagram
For those unable to attend in person, you can tune into the live stream on Th.an’s official Instagram account. Make sure to follow them to receive updates about the broadcast and other event details, ensuring you don’t miss out on this unique opportunity.
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Th.an Official Instagram
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Th.an Official TikTok
During the live stream, Yoko Kajigaya will personally guide viewers through the selection process for an “organized bag,” showcasing popular items such as the versatile ‘4D Tote,’ which reached its Makuake funding goal within eight minutes (final achievement rate of 564%), as well as the brand's first leather backpack and storage-focused series called ‘Carry Storage.’
In this engaging broadcast, viewers will learn how to navigate the small stressors of life, like misplacing items in bags, and how an organized bag can make all the difference. The in-person attendees will also have the chance to touch and feel all eight colors of the ‘4D Tote,’ experiencing firsthand the ease of storage.
Event Details
- - Event Name: Th.an Live Stream with Yoko Kajigaya at Hanshin Umeda (part of the Th.an POP UP STORE)
- - Date: July 5, 2026
- - Viewing Sessions: 1:00 PM - 2:00 PM & 3:30 PM - 4:30 PM
- - Live Stream: Official Th.an Instagram Account
- - Location: Hanshin Umeda Main Store, 2nd Floor, Event Space 1 within Th.an POP UP STORE
Address: 1-13-13 Umeda, Kita Ward, Osaka, 530-8224, Japan
- - Viewing Capacity: 20 attendees per session (ticketed)
- - Free Entry: General admission is free with a ticket
About Th.an
Th.an is a bag brand conceptualized by Yoko Kajigaya, who believes in not accepting inconvenience as the norm. Instead, her designs focus on creating spaces where important items can shine, leading to a collection that enhances both functionality and aesthetics. For more information, visit our official website:
Th.an Official Site.
About Yoko Kajigaya
Yoko Kajigaya is a renowned organizational advisor who has published numerous books and made various television and magazine appearances, advocating for a well-organized lifestyle. With over 200,000 followers on social media, she offers practical advice on organization and storage, appealing to a wide audience.
Company Information
- - Company Name: MFO Life Design Co., Ltd.
- - CEO: Seiichiro Oka
- - Location: 2-16-2 Konan, Minato, Tokyo
- - Established: September 2025
- - Website: MFO Life Design
For inquiries regarding this event, please contact:
MFO Life Design Co., Ltd.
Public Relations Department: Ishii
Email:
[email protected] / Phone: 050-1792-7639