#Japan #Tokyo #Tokyo Prefecture #Good Room Net #Fukuoka Prefecture

2025 Appeal Ranking Overview

Daito Kentaku Co., Ltd., based in Minato, Tokyo, has conducted a significant survey to establish the "2025 Appeal Ranking of Prefectures" through Good Room Net. This ranking gauges how satisfied residents are with their neighborhoods and how attractive these areas are perceived by non-residents. The appeal is assessed via a combination of 30 evaluation criteria, separating resident and non-resident perspectives.

Methodology for Ranking

The ranking evaluates residents' satisfaction through 12 categories, including quality of life and building satisfaction, along with happiness and intent to stay. Non-resident evaluations include their experiences, recognitions, hopes, and general ratings across 18 criteria. Using the average of rankings derived from these measurements provides a balanced representation of each prefecture's overall appeal. The rankings focus on the top 40 prefectures, omitting those ranked 41 and below to celebrate the most desirable living areas.

Key Findings of the 2025 Ranking

1. Fukuoka Prefecture Leads the Way
Fukuoka Prefecture has secured the top position in the appeal ranking for the fourth consecutive year, showcasing its consistent allure. Residents rate it third overall for satisfaction, while it ranks first among non-residents who express a desire to work and live there. Notably, Fukuoka excels in administrative services (2nd in assessments) and various other categories, making it a compelling choice for many.

2. Kanagawa and Tokyo Follow Suit
In the runner-up spots, Kanagawa Prefecture has captured second place for three consecutive years, while Tokyo holds the third position for two years straight. While Tokyo's residents give it high ratings for satisfaction, its perception among non-residents is less favorable, particularly for factors like safety and affordability.

3. Tourism Appeal of Prefectures
For tourism, Hokkaido, Okinawa, and Kyoto were again ranked as the top three, with Hokkaido retaining the top position for wanting to visit. These areas appeal not just due to natural beauty but also culinary offerings and cultural heritage, directly influencing visitor interest.

Spotlight on Other Regions

• - Shizuoka Perfecture ranks 13th but notably shines in non-resident evaluations, marking high scores for livability and climate.
• - Ibaraki, Gunma, and Tochigi are also noteworthy for their respectable rankings, indicating a competitive atmosphere among the Kanto prefectures.
• - Saga Prefecture, despite past fluctuations, remains an area of interest, sitting at 40th place, reflecting ongoing efforts to enhance its appeal.

Conclusions on Resident Opinions

The survey illustrated strong correlations between perceived desirability and intentions to visit or work in certain prefectures. Remarkably, the appeal is often deeply influenced by media representation and previous experiences in these locations. Consequently, the study refrains from including the subjective question, "Do you find this prefecture appealing?" as it skews the overall rankings toward tourism rather than residential satisfaction.

Survey Details

Conducted via internet platforms, this survey gathered insights from a diverse demographic across Japan, ensuring representation from all prefectures. The data collection period spanned from February 21 to March 10, 2025, with an extensive participation of over 182,000 respondents, helping shape a comprehensive analysis of regional appeal.

The implications of this survey go beyond mere rankings; they establish a clear focus on how local governments can enhance their communities to attract new residents and visitors alike. For further information on this study and insights on residential satisfaction, please refer to Good Room Net and Daito Kentaku Co. websites.