#United States #Bethesda #The Luxury Collection #Justin Theroux #Curator

Justin Theroux Invited to Explore the Luxury Collection

The Luxury Collection has recently announced that award-winning actor Justin Theroux will serve as the global face of its new campaign titled, "I am The Luxury Collection." This campaign is crafted in collaboration with Stept Studios and dives deeper into the essence of the brand, showcasing the beautiful contrasts that define its offerings.

With over 130 luxurious hotels and resorts spanning 40 different countries, The Luxury Collection encourages travelers to discover some of the world's most captivating destinations. The campaign serves as an inviting visual journey that uncovers the dualities—heritage and modernity, whimsy and intention—that characterize the brand. This initiative emphasizes the idea that while each location offers a unique narrative, they collectively speak to the timeless elegance and sophisticated allure of luxury travel.

The campaign features a series of enchanting films where Justin Theroux assumes the role of “The Curator.” This character lends a discerning eye to showcase how no two experiences within The Luxury Collection are truly alike. His distinct viewpoint aligns seamlessly with the brand’s mission to celebrate the vibrancy and authenticity of extraordinary locations around the world.

At the heart of this cinematic project lies the focal film, “Beautiful Contradiction.” In it, breathtaking architectural wonders, pristine landscapes, and intimate moments converge effortlessly. The narrative transitions smoothly from the newly restored Palace, a Luxury Collection Hotel in Madrid, to the sun-soaked, pristine shores of Solaz, a Luxury Collection Resort in Los Cabos, showcasing the cobbled streets around the Perry Lane Hotel in Savannah. This film acts as a colorful testament to the brand’s commitment to cultural discovery and local authenticity, encapsulating the spirit of each destination it represents.

Bruce Rohr, Vice President and Global Brand Leader for The Luxury Collection, stated, “Each property within our portfolio aims to provide travelers with an immersive experience that showcases the culture in unexpected and inspiring manners.” He shed light on how Theroux's portrayal of The Curator brings to life the brand's diversity and distinctiveness while inviting curiosity and personal expression in travel.

Theroux himself expressed his enthusiasm towards this endeavor, stating, “What drew me to this campaign was its celebration of individuality. True luxury isn’t about sameness; it’s about character and discovery.” He believes every property within The Luxury Collection embodies the spirit of its locality, encouraging its visitors to embrace the charm and soul that make each experience distinct and memorable.

Today, this narrative launches globally across HBOmax, complemented by exclusive behind-the-scenes content shared across various social media platforms and digital outlets. Travelers and luxury enthusiasts alike can delve deeper into “I am The Luxury Collection” and explore the mesmerizing cinematic vignettes at the dedicated website.

About The Luxury Collection

The Luxury Collection is a prestigious brand of hotels and resorts that prides itself on providing authentic experiences that forge lasting memories. As a gateway to thrilling destinations, each property reflects its cultural heritage and offers a unique perspective on its location's treasures. Originating in 1906 under the CIGA brand, The Luxury Collection features a splendid array of over 130 hotels and resorts in more than 40 countries, many of which date back centuries and are globally recognized as some of the finest.

For additional information on new hotel openings and features, visit theluxurycollection.com or follow them on Instagram and Facebook. The Luxury Collection is also part of Marriott Bonvoy, the worldwide travel program from Marriott International, ultimately providing members exclusive experiences and remarkable benefits, including complimentary nights and elite status recognition. To find out more or to enroll, head over to marriottbonvoy.com.