Experience the Enchanting World of Fragrance at Ginza's Limited Time Event

From April 1 to 7, 2026, Matsuzakaya Ginza presents a unique event titled "Ginza Fragrance Story" that aims to immerse visitors in the captivating world of niche fragrances from across the globe. This exclusive experience is dedicated to revealing the backgrounds and stories behind various fragrance brands, mainly focusing on European niche brands.

Unique Offerings from Renowned Brands

The event features remarkable selections from notable brands, including "The Merchant of Venice," "Orme," "Boudicca the Victorious," "Indult Paris," and "Vranjes Firenze." One of the highlights is the presentation of the INDULT PARIS brand, founded by Francis Kurkdjian in 2006. He believes that perfume is an art to wear. The showcase includes four exceptional creations and a special Japanese market-only fragrance called "My Ju-Ju."

My Ju-Ju - A Fragrance with a Personal Touch

"My Ju-Ju" is a limited edition fragrance inspired by the owner’s daughter, designed specifically for fragrance lovers in Japan. Crafted by a talented female perfumer known for her luxurious fragrances, this composition embodies emotions that words cannot convey. Its warm and sweet vanilla core is enriched with a melancholic nuance, representing unsaid love and affection. The full story behind this unique fragrance is something you should experience firsthand at the event.

Price: My Ju-Ju 50mL - ¥38,500

Fragrance as a Cultural Story

Fragrance is more than just a scent. It intertwines culture, history, and the emotions of the perfumer into a comprehensive narrative. At the "Ginza Fragrance Story" event, visitors can dive into the atmospheres and stories that each fragrance brand embodies, finding a special scent that resonates personally.

A Journey Through Cologne History

Another fascinating feature of the event is the experience of Farina 1709, the origin of Eau de Cologne. Established in Cologne, Germany in 1709 by Johann Maria Farina, this brand has a historical significance, having been favored by figures like the French Emperor Napoleon and Empress Elisabeth of Austria. The refreshing scent continues to be a timeless choice.

Price: Farina 1709 Original Eau de Cologne Rosalie 100mL - ¥27,280

Discover Rare Fragrances

Throughout the event, a variety of unique fragrances, many of which are not widely available in Japan, will be on display. This is a rare chance to engage with niche fragrances and explore their distinctive characteristics. The knowledgeable staff will also provide insights on how to enjoy fragrances and choose perfumes, making the world of scent much more approachable.

Event Details

- Location: Matsuzakaya Ginza, 1st Floor, Space of Ginza
- Date: April 1 (Wednesday) to April 7 (Tuesday), 2026
- Time: 11:00 AM to 8:00 PM (until 7:30 PM on April 5)

Please note that the opening hours might change, so consider checking the official website before your visit.

This enchanting experience at "Ginza Fragrance Story" promises a delightful journey through olfactory worlds, merging sophistication and storytelling in a special atmosphere. Join us to uncover the hidden tales behind these exquisite scents!