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Ebix Health Expands Medical Content and Coding Capabilities

In a significant move to modernize healthcare information management, Ebix Health has introduced the A.D.A.M. Medical Coding Platform, aimed at healthcare organizations and content partners. This innovative platform not only enhances coding capabilities but also revolutionizes the production and delivery processes within Ebix’s Health Content and Wellness division.

Innovations in Medical Coding

The A.D.A.M. Medical Coding Platform leverages automation and expert review, enabling healthcare content to be mapped according to widely accepted standards like ICD-10 and LOINC. This sophisticated coding system can efficiently process thousands of medical articles daily, producing structured content ready for direct integration into electronic health records (EHRs), patient portals, and digital health platforms. This means that healthcare providers can share relevant educational resources directly within clinical workflows, ultimately improving patient care.

Global applicability is one of the platform’s key features; it adheres to various local coding conventions and linguistic needs while keeping in line with international standards like ICD and LOINC, which are recognized in over 30 countries. This positions the platform as a valuable tool across diverse healthcare markets.

Streamlined Production Workflows

Alongside the launch of the coding platform, Ebix has implemented automated production workflows. These enhancements streamline the publication process for healthcare education programs, allowing clinical updates to quickly reach medical learners. Editorial teams can now spend more time collaborating with physicians, ensuring thorough clinical reviews and maintaining high content quality standards.

The introduction of an AI-powered media platform is another groundbreaking aspect. It enables users to convert a single educational program into various formats, including audio, video, transcript versions, and shorter topical segments. This diversification in content format provides healthcare professionals—spanning more than 25 specialties—the flexibility to access educational material in a manner that suits their needs and schedules.

Importantly, all accredited educational content remains under the careful oversight of qualified physician faculty, ensuring that the quality and trustworthiness of information are preserved.

Business Growth and Partnerships

Gagan Sethi, CEO of Ebix, expressed confidence in these advancements, noting, "These capabilities solidify a business that already enjoys profound clinical credibility, while also presenting expanded avenues for growth." He anticipates that these innovations will not only bring more content to market but also foster new partnerships, ultimately resulting in improved financial performance and broader engagement in health content and medical education.

Mary Beth Titsworth, Vice President of Health Content, echoed these sentiments, emphasizing that the expansion of delivery methods will not dilute the standards that underpin the knowledge being shared. She stated, "Physician-led review is crucial to the trust our brands have established over time. The new capabilities empower us to broaden our expertise across multiple formats and better serve physicians and healthcare audiences in ways they prefer to engage today."

The launch of the A.D.A.M. platform and related updates aim to create more extensive licensing opportunities within the healthcare sector, including partnerships with healthcare providers, health systems, payers, and digital health companies both in the United States and internationally.

About Ebix Health Content and Wellness

Ebix Health Content and Wellness encompasses A.D.A.M., Oakstone CME, and a comprehensive suite of wellness solutions designed to promote education, engagement, and overall health improvement. The A.D.A.M. library serves as a globally-utilized repository for patient education, offering a wealth of clinical topics with medically accurate illustrations utilized across various healthcare and digital platforms. Oakstone CME focuses on delivering accredited continuing medical education tailored to satisfy medical board certification requirements, thus supporting continuous learning and clinical excellence.

Ebix as a company operates a wide array of AI-driven, API-first digital marketplaces that facilitate commerce across insurance and healthcare sectors on a global scale. Their services not only cover health content but also extend to fintech and education, integrating solutions in payments and travel under respected global brands. With operations in twelve countries, Ebix is dedicated to supporting clients in over forty nations, reinforcing its commitment to healthcare innovation.