Caraway Tea Company Highlights Critical Certification Gaps in Functional Teas
As the popularity of functional beverages surges, Caraway Tea Company is spotlighting a pivotal concern for both brands and consumers: the disconnect between what is marketed as "functional tea" and what meets certified supplement standards.
Addressing the Key Issue
The functional beverage market is booming, drawing attention to products infused with adaptogens, vitamins, electrolytes, and other botanical extracts. Yet, according to Gina Caraway, CEO of Caraway Tea Company, the manufacturing standards for these items can vary massively, affecting their quality, consistency, and overall compliance in the market.
"There’s a fundamental difference between simply incorporating beneficial ingredients into a tea and producing it in accordance with stringent supplement-grade manufacturing conditions," she stated.
Variability in Production Standards
The term "functional tea" has become common in the industry. Unfortunately, it carries no specific manufacturing guidelines, allowing some products to be produced in facilities that may not comply with dietary supplement regulations. This can lead to potential problems, such as inconsistent product dosing and lack of traceability of ingredients. Furthermore, such products might lack validated processes essential for supporting Supplement Facts labeling. This gap is now coming under increasing scrutiny from retailers and regulatory agencies that seek greater transparency and compliance.
What Defines Supplement-Grade Manufacturing?
Caraway Tea Company is advocating for the importance of supplement-grade manufacturing, which incorporates extensive systems designed to uphold product integrity. This includes:
- - Documented quality management procedures
- - Total ingredient traceability
- - Validated and repeatable manufacturing processes
- - Third-party audited certifications
Operating under SQF Level 2 Code 31 for Dietary Supplements, Caraway Tea Company adheres to globally recognized standards, ensuring that its products are manufactured to the highest quality.
The Evolution of Market Expectations
As the functional beverage landscape matures, consumer and market expectations shift, focusing not only on the ingredients included but also on how the products are produced. Caraway emphasizes that brands venturing into the functional space must extend their considerations beyond just formulation. Manufacturers need to prioritize stringent production standards just as much as the ingredients themselves.
Bridging the Gap for Future Growth
Caraway Tea Company specializes in private label production, co-packing, and the development of functional tea blends. By merging traditional botanical wisdom with modern manufacturing systems, the company aims to support brands seeking to create innovative and compliant products.
Using its unique "Leaf-to-Lab™" approach and certified manufacturing operations, Caraway Tea Company focuses on closing the gap between initial concepts and execution within the functional beverage market. This commitment to quality not only benefits consumers but enhances the entire industry.
About Caraway Tea Company
Founded in 2010, Caraway Tea Company is a US-based tea manufacturer recognized for its capability in private label production and functional tea development. With its adherence to the SQF Level 2 Code 31 certification for dietary supplements, the company has established a reputation for combining active ingredients within tea formats while maintaining rigorous quality, safety, and regulatory compliance.
For further information, contact:
Michael Caraway
Phone: 845-236-3645
Email:
[email protected]