Transforming Customer Experience: The HCD-Net CX Revolution Event

The upcoming event titled "CX Transformation Reality: How to Integrate Customer Experience Design into Organizations" is set to feature mct's very own Hidaaki Shirane as a keynote speaker. This initiative aligns with the growing trend towards incorporating customer experience (CX) design at both organizational and managerial levels. As businesses are beginning to recognize the value of CX, the challenge now remains to seamlessly integrate these principles within their frameworks to drive effective change.

Many companies grapple with questions such as:

- Where should we start with CX transformation?
- How can we engage the entire organization in this journey?
- What clear path do we have to embed CX into our corporate culture?

These concerns are prevalent, and the upcoming event aims to address such uncertainties through expert insights and practical experiences.

During the event, participants will engage in various activities, including:

- Keynote Speech: “Why Does CX Stagnate on the Ground?” - A discussion featuring both Shirane and Tohru Mizumoto, vice-chairman of the Human Centered Design Promotion Organization.
- CX Management Survival Game: A simulated experience that allows participants to delve into the realities of CX transformation.
- Networking Opportunities: Attendees are encouraged to engage with peers and experts, with the flexibility to leave the event at any time.

Speaker Profiles

Hidaaki Shirane

Hidaaki Shirane is the CEO and founder of mct Inc., a leading organization design firm in Japan focused on integrating customer experience (CX) and employee experience (EX). Born in 1963, Shirane studied aesthetics and art studies at Doshisha University before beginning his career at Daishinsha Co., Ltd. In 2002, he became the leader of a division specializing in human-centered design methodologies. Throughout his career, he has learned from world-leading experts, including Harley Manning and Professor Vijay Kumar, and has collaborated with numerous clients to enhance product and service development grounded in deep customer insights. He established mct Inc. in 2014 to further these missions.

Tohru Mizumoto

Tohru Mizumoto serves as the vice-chairman of the Human Centered Design Promotion Organization. With extensive experience across various sectors, including gaming and medical device manufacturing, Mizumoto has engaged in planning and developing products that leverage human-centered design and UX design. He now works as a consultant for organizations looking to implement HCD processes and UX design while also serving as a lecturer at multiple universities.

About mct

At mct, we believe in the power of creating a cohesive experience between customer interactions and employee engagement. We work on more than just organizational structure and systems; our focus encompasses the elements that foster creativity and evolution within an organization, such as organization culture, collaboration, team building, leadership, co-creation, talent development, and work style.

To learn more about the event and to register, please visit our website.