#Japan #coworking #Shibuya #co-ba #Ba&Co

co-ba Launches co-ba Company

On November 1, 2025, Ba&Co Inc., headquartered in Shibuya, Tokyo, officially launched the 'co-ba Company,' aimed exclusively at managing coworking and shared office spaces, including the popular co-ba brand. This strategic shift marks a significant milestone in co-ba's evolution since its inception in November 2011, when the first co-ba space opened in Shibuya, Tokyo. To further announce this new direction and brand refresh, the co-ba official website has undergone a complete renovation as of April 21, 2026.

The New Company Structure

The establishment of co-ba Company signifies Ba&Co's commitment to more agile and sustainable growth by enabling each of its subsidiaries to operate autonomously. Through this new structure, the company seeks to enhance operational agility, allowing for faster decision-making processes that can adapt to the rapidly changing coworking landscape. The brand promotes a community where members support and assist each other, fostering an environment of collaboration and innovation.

Currently, co-ba maintains one directly operated location in Ebisu and has partnered with 18 locations across the country. On May 20, 2026, co-ba plans to expand further with a new site in Yokohama's Kannai area, thereby establishing a second directly operated location.

Co-ba’s Brand Refresh

Accompanying the new operational structure, the co-ba website has been entirely revamped to reflect the renewed mission, vision, values, and visual identity of the brand. This redesign aims to better showcase the essence of the co-ba community, which emphasizes the importance of connecting individuals with diverse backgrounds who help and influence each other.

Enhancements to Membership Benefits

With the establishment of the co-ba Company, a refreshed mutual preferential system will be introduced for monthly members of the nationwide partnership locations. Members will be able to enjoy discounted drop-in privileges at designated NETWORK partner sites starting in mid-May 2026. Each location will be uniquely owned and operated, with distinct concepts and designs, all coming together under the shared mission of supporting challenges faced by their communities.

For more details on discounts, conditions, and targeted locations, please visit the new website at co-ba.net/network.

Why Co-ba Continues to Be the Preferred Choice

As of 2026, co-ba marks its 15th year in operation since launching co-ba Shibuya. The brand has consistently aimed to create spaces for those struggling with various constraints in their work lives. From a period where the term coworking was still unfamiliar, to today’s prevalent remote work landscape, co-ba has always prioritized community management as the core of its business. This steadfast focus on nurturing a strong community network is what sets co-ba apart from larger chains that may prioritize operational efficiency over community engagement.

Statistics validate co-ba's effective community strategies; 50% of new members at co-ba Ebisu are referrals, showcasing the brand's strong word-of-mouth presence, alongside a Net Promoter Score (NPS®) of +42 — a figure that aligns well with leading companies across various industries in Japan. Furthermore, half of the members utilize the facilities beyond simple workspace needs, often participating in events, highlighting a functional community rather than a mere collection of individual members.

As coworking spaces proliferate across the country, co-ba remains dedicated to a strong commitment to community interaction. New partners express a desire to create distinct, non-franchised environments reflective of local characteristics rather than cookie-cutter franchise setups. In response to these expectations, Ba&Co offers not only operational management of co-ba locations but also workshops, consulting services, and collaborative opportunities to build community-focused spaces tailored to specific regional needs.

Anyone interested in utilizing community management services or consulting on space operations can reach out through the contact form available on the site.

Leadership Insights

Naoki Okazawa, President of co-ba Company remarks, "Since its founding, co-ba has been a conduit for numerous passionate individuals. I remember my first visit to co-ba Shibuya clearly; the openness and natural demeanor of the people working there made me instantly want to be part of it. Working is not merely earning a livelihood; it represents our lifestyle and connection to society. In our rapidly changing world, what we need goes beyond just 'a convenient workplace.' As co-ba Company, I aim to deepen the contributions we make to society through community building."

Company Overview of Ba&Co Inc.

• - Company Name: Ba&Co Inc.
• - Chairman: Masahiro Nakamura
• - President of Co-ba Company: Naoki Okazawa
• - Location: 33-6, Ebisu Nishi 1-chome, Shibuya-ku, Tokyo
• - Founded: November 2023
• - Business Activities: Planning and management of shared workspaces, incubation facilities, consulting for facility openings, spatial design for offices, retail, and housing, among other services.
• - Website: ba-and.co

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