Nahat Launches Comprehensive Marketing Package for Optimized Performance-Based Advertising on March 4th

Nahat's Total Marketing Package: Elevating Performance-Based Advertising

On March 4, 2023, Nahat Inc., headquartered in Shibuya, Tokyo, announced the launch of its innovative "Total Marketing Package." This new offering streamlines various advertising services, including social media ads, influencer marketing, listing ads, and SEO, which have traditionally been managed separately. The goal is clear: to optimize operational efficiency and maximize results through a performance-based approach.

The Total Marketing Package centralizes Nahat's expertise in managing social media and influencer advertising while diversifying acquisition portfolios across multiple networks. By doing so, Nahat aims to meet target Cost Per Acquisition (CPA) while increasing the number of acquired leads, all delivered on a results-driven compensation basis.

Addressing Industry Challenges

Many companies have struggled with skyrocketing CPA as their acquisition numbers grow and the stagnation of business growth stemming from over-reliance on specific media channels. To combat this, Nahat has meticulously developed its operational know-how from over 2,100 successful performance-based projects. The objective of the Total Marketing Package is to transcend the limitations of single-channel operations.

The strategy combines various acquisition channels to distribute portfolios effectively, thereby maximizing lead generation while maintaining target CPA. The package not only focuses on attracting customers but also enhancing Customer Lifetime Value (LTV) through a comprehensive optimization approach.

By positioning itself as a marketing hub, Nahat oversees management of its social media and influencer ads along with network media, implementing a cohesive support system. This meticulous control combined with a vast media network enables Nahat to deliver marketing strategies that maximize clients' sales and profits.

Three Strengths of the Package

1. Comprehensive Control and Rapid PDCA Cycle

Rather than outsourcing advertising strategies to external vendors, Nahat centralizes all channels under its management. From strategic planning and creative production to ad distribution and regulatory checks, every element is handled in-house.

With extensive operational control, Nahat feeds direct feedback to network media, enhancing overall advertising accuracy and effectiveness. This eliminates time lags and quality degradation often seen in outsourced models. Additionally, Nahat provides influencer material, creating effective promotions by synergizing various advertising strategies.

2. CPA Maintenance and Lead Maximization via Network Media

To prevent CPA inflation and saturation of reach due to over-dependence on specific media, Nahat allocates clients' budgets across multiple network media. Through precise control of distribution and posting volumes based on its proprietary operational structure, Nahat strikes a balance between stable acquisition efficiency and maximum volume potential.

3. Cohesive User Experience and Psychological Alignment

Nahat's strategy spans from generating awareness through influencer ads to capturing engaged users via listing ads. This ensures targeted approaches that resonate with user behavior, promoting maximum advertising effectiveness.

Supporting Additional Measures

To further enhance conversion rates (CVR), Nahat combines performance-based advertising with additional services such as:

- Creation and Optimization: Landing page creation and optimization of input forms.
- Casting: Selecting the most suitable influencers for products and services.
- CRM Support: Dedicated teams to enhance contract rates and retention.

Success Stories

Nahat has a strong track record of impressive results. For instance, one beauty and personal care manufacturer saw monthly sales surge from zero to 100 million yen thanks to comprehensive PR strategies implemented since the product launch. Similarly, a beauty service improved its cost-per-click (CPC) by 52% and increased conversion rates by 14 times after utilizing performance-based influencer advertising.

About Nahat

Founded in July 2018, Nahat serves as both a marketing support company, helping clients devise and implement promotional strategies, and as a product development entity. With the brand promise of "Profitable Marketing," Nahat is dedicated to delivering essential marketing for its clients. The company promotes a philosophy centered on teamwork and success, aspiring for community prosperity rather than merely focusing on stock-based achievements. For more information, visit Nahat's corporate site.