DNP Showcases Innovative XR Solutions at the 5th XR Exhibition 2025

DNP Showcasing Groundbreaking XR Solutions at the 5th XR Exhibition

Dai Nippon Printing Co., Ltd. (DNP) is thrilled to announce its participation in the upcoming "5th XR & Metaverse Comprehensive Exhibition [Autumn]" scheduled to take place at Makuhari Messe from October 8 to 10, 2025. At the DNP booth (Booth No. 32-77), attendees will experience a range of next-generation XR solutions including illusion effect videos, photorealistic 3D spaces based on actual images, AI-powered animation production, and insights into the upcoming filming studio slated to open in November.

Highlighting Key Products and Services

In recent years, the integration of XR (Extended Reality) and generative AI technologies has proliferated across various domains including entertainment, education, tourism, real estate, and corporate communications. Leveraging its long-standing expertise in print and information processing, DNP initiated the XR Communication® project in 2021, creating new experiential values that blend the real and virtual worlds. During this exhibition, we will showcase the following innovative solutions:

1. Illusion Video Production
With just a single computer, we can project visuals onto multiple displays of various shapes, including flat and curved screens as well as projector surfaces. This technology incorporates "illusion effects," inviting visitors to explore where optical illusions occur, fostering an interactive experience. This content is designed for use in events, commercial facilities, and exhibition spaces.

2. Metaverse Creation Using 3D Gaussian Splattering
Our 3D Gaussian Splattering (3DGS) technique enables the recreation of intricate real-world shapes and shading using photos and videos, producing highly realistic 3D data. This data can then be optimized for virtual spaces within the metaverse, allowing users to access life-like experiences via their computers or smartphones without needing VR goggles. This tool has promising applications in digital archiving of cultural properties and the DX of tourism.

3. Video Production Utilizing Generative AI
By sharing the intended message, audience, and goals with us, customers can harness our AI's analytical capabilities coupled with the creativity of our skilled creators to produce animated videos. Our unique retouching process, combined with DNP’s extensive history in image processing, assures high-quality and original outputs. With our streamlined production system, we can deliver within just seven business days—ideal for social media advertisements or service presentations.

4. Filming Studio Preview
We are set to unveil a new studio featuring motion capture and virtual production capabilities in November 2025. This next-generation studio aims to integrate video shooting and real-time broadcasting, offering diverse applications from entertainment to corporate activities. DNP is actively preparing to collaborate with partner companies to propose fresh avenues for video production and distribution.

Future Developments

DNP is committed to leveraging XR technology and generative AI to address a wide array of societal and industrial challenges. Specifically, we envision contributing to the digital archiving and regional revitalization of tourism, the establishment of safe and effective learning environments in education and training, and the development of novel expression techniques in corporate branding and advertising. Additionally, we anticipate the opening of our filming studio at Ichigaya in 2025, which will serve as a hub for collaboration with domestic and international partners, facilitating seamless support from planning to production and distribution. This is part of our broader mission to create new value through the fusion of real and virtual experiences.

For more information on DNP's XR Communication® project and other offerings, please visit our dedicated pages:

Dai Nippon Printing Co., Ltd. is committed to advancing XR Communication to create a new experiential economy accessible to all, regardless of age, gender, or language. Our initiatives aim to enhance services in various sectors, including education support, regional revitalization, and digital transformation (DX) in administrative services.