#Japan #Tokyo #Hygiene Products #Elleair #Alcohol Wipes

Elleair's New Portable Alcohol Wipes: A Must-have for Hygiene Lovers

Released just four months ago, the 'Elleair Super Sterilization Alcohol Towel Power Plus' has achieved remarkable sales, surpassing 340,000 units in total shipments. As part of this successful series, Daio Paper Corporation, renowned for being Japan's leading sanitary paper brand, will launch a portable version of these highly effective wipes on October 1, 2025.

Aiming for Hygiene and Safety

The Corona pandemic has significantly shifted public awareness towards germs and viruses, prompting many consumers to adopt daily hygiene habits. With the demand for sanitizing products continuously rising, the portable wet wipe market is projected to grow by 101.8% in the fiscal year 2024. Recent surveys indicate that almost 47% of people carry wet wipes while out, showing that they have become a staple in many households. Among users of portable wipes, 90.5% expressed that they feel more concerned about germs when outside than at home. Top priorities for these products include high sterilization effectiveness and durable, non-drying sheets. Notably, those with heightened sterilization awareness often prioritize even higher virus-killing power and thicker sheets.

To respond to these increasing sanitization needs, Daio Paper launched the top-tier 'Super Sterilization Alcohol Towel Power Plus' as a bottle-type version in May 2025, offering impressive features that received high consumer praise. Each sheet is designed to be more effective due to a 25% increase in alcohol concentration and a 10% increase in sheet thickness compared to standard products. This ensures that consumers can easily disinfect a wide area, such as dining tables, with just one wipe. Given the growing demand for effective snacks and cleaning on the go, the company now introduces the portable size, ensuring consumers can easily carry it for convenience.

Overview of the Product

The 'Elleair Super Sterilization Alcohol Towel Power Plus' boasts impressive specifications, including 99.99% sterilization effectiveness, virus removal capabilities, and 48-hour antibacterial and deodorizing functions. The new portable version features a compact design that fits snugly into bags without taking up too much space, allowing users to easily access it for a quick clean before meals or after touching public surfaces.

Key Features of the Portable Version

• - Effective Sanitization: With effectively sterilizing 99.99% of germs and removing viruses, this product meets the highest quality standards in the 'Sterilization Series'.
• - Durable and Thick Sheets: With an increase in the sheet's thickness by over 10%, these wipes are resilient, preventing tears and ensuring thorough cleaning. Plus, they remain moist longer.
• - Convenience for Daily Use: Easy to carry, this portable version allows for quick sanitization of hands, bags, dining spaces, and other surfaces once users are out and about.

More About the Elleair Sterilization Series

The 'Elleair Sterilization Alcohol Towel Series' is the No.1 selling brand of disinfectant wet tissues in Japan, promoting a sanitization habit that includes regularly wiping everyday items like door knobs and work desks.
Different applications are met through various types of disinfectant wipes, including virus removal, additional antibacterial components, and non-alcohol-based options, ensuring that consumers can find a suitable version for each specific use case, whether at home, in the office, or while out.

Daio Group is committed to creating a supportive future for people worldwide, focusing on health, elevating quality of life, and sustainable practices. By launching the 'Elleair Super Sterilization Alcohol Towel Power Plus', they aim to contribute to the SDGs goal of ensuring healthy lives and promoting well-being for all.

Conclusion

As hygiene continues to be a priority for many, Elleair's new portable alcohol wipes offer a practical solution for everyday cleanliness, combining effectiveness and convenience for consumers on the move. With the upcoming launch, it is clear that Daio Paper is tapping into a market eager for robust and reliable hygiene solutions.