#USA #NADA Show #Authenticom Group #DXM #La Crosse, WI

Authenticom Group Wins Pinnacle Award at NADA Show 2026

In a stunning display of creativity and strategic marketing, Authenticom Group has been awarded the coveted Emerald Award for its innovative Experiential Marketing Campaign at the 2026 Pinnacle Awards, highlighting its landmark presence at the NADA Show 2026. This recognition underscores the company's pioneering role in the automotive industry, particularly through its introduction of Data Experience Management (DXM), a new category reshaping how organizations manage automotive data.

The campaign, inspired by the high-octane excitement of Formula 1 racing, began weeks before the event, engaging potential attendees through a mixture of social media campaigns, executive podcasts, and personalized promotional emails aimed at scheduling meetings ahead of time. This pre-show outreach ensured that participants were not only informed but also primed for an immersive experience that linked the world of automotive retail with high-performance values that Formula 1 embodies.

Upon entering the convention center, attendees were greeted with striking visuals, including a real Authenticom-branded Formula 1 car prominently displayed on the Sky Bridge, alongside branded escalator graphics guiding them toward the West Hall. The booth itself was a theater of engagement, featuring pit crew uniforms, dual video walls showcasing product demos and executive interviews, and even live podcast recordings. Unique elements, such as signed F1 memorabilia and an interactive WebAR Pit Pass experience, extended the campaign's thematic elements beyond the physical boundaries of the booth.

The WebAR Pit Pass not only delved into gamification but also provided attendees with chances to win exclusive F1 memorabilia from top drivers, thereby maintaining the campaign's performance theme while fostering deeper audience engagement. This strategic design ensured that each activation built upon the previous one, creating a cohesive narrative from the initial customer interaction to the final exit from the convention.

At the heart of the campaign was the debut of DXM. Authenticom's DXM is crafted to help automotive companies connect, govern, improve, measure, and maximize the value of their data through the deployment of five gender-specific solutions: Connect, Drive, Transform, Measure, and Predict. These solutions provide a structured framework through which dealerships, OEMs, vendors, and technology providers can securely manage data, enhance overall data quality, and leverage real-time insights for customer experience improvements and risk mitigation.

Recognizing the vital importance of treating every interaction as part of a greater whole, Authenticom Group meticulously designed the campaign as a complete journey. Consistency ran throughout all touchpoints—from pre-show marketing to in-booth experiences, reinforcing a unified message that highlights a breakthrough approach to automotive data management.

Jason Tryfon, Global CEO of Authenticom Group, expressed pride in the company’s achievement, stating, “Our Formula 1 campaign brought the energy, precision, and performance of the sport to NADA while introducing Data Experience Management—our vision for the future of automotive data. This award not only celebrates our innovative spirit but also highlights the transformative category Authenticom is paving for the industry.”

The Pinnacle Awards for Marketing Communications is a prestigious platform that celebrates excellence in marketing strategy, creativity, innovation, execution, and measurable outcomes. Authenticom Group's Emerald Award in the Experiential Marketing Campaign category honors immersive brand experiences that resonate on a personal level with audiences, illustrating the capacity for marketing to engage meaningfully in today’s world.

About Authenticom Group

The Authenticom Group of Companies is a cornerstone of the modern automotive retail landscape, delivering essential infrastructure and solutions for contemporary automotive operations. Through its various brands, including Authenticom, Motive Retail, and AuthenticomCX, the company provides a robust foundation for DXM, ensuring organizations can effectively access, exchange, and utilize data.

With over 12,500 dealership locations supported, over 50 million API transactions processed monthly, and millions of records analyzed daily, Authenticom is at the forefront of automotive technology solutions. By advocating for secure data access via its DealerVault® platform and enhancing connectivity through the Motive Integrator eXchange (MIX®), the company is devoted to fostering productivity and innovation within the automotive ecosystem. Together, these strengths empower automotive organizations to take full advantage of their data, driving value-driven strategies for success.