#Germany #Berlin #Amorepacific #IFA 2025 #makeON

Amorepacific's IFA 2025 Debut

Amorepacific, the renowned South Korean beauty powerhouse, is set to make waves at the upcoming IFA 2025, marking its first appearance at the highly esteemed consumer electronics trade show in Berlin, Germany. Scheduled to take place from September 5, this year’s IFA promises to showcase Amorepacific's innovative advancements in beauty technology, particularly through its specialized brand, makeON.

Unveiling ONFACE: A Game Changer in Skincare

At the event, Amorepacific will present its latest innovation, the ONFACE, a premium micro-LED mask designed to revolutionize skincare routines. This mask employs 3,770 ultra-thin micro-surface emitting LEDs to deliver consistent, even light across the face, potentially transforming the user experience in both home and professional settings.

What sets ONFACE apart is its lightweight, flexible design that contours closely to facial shapes, ensuring maximum effectiveness during use. According to ex vivo testing, the results were staggering: elastin levels in the deeper skin layers enhanced by an impressive up to 1,690%. Users can expect significant benefits including reduced pore volume, improved skin texture, and increased skin density, underscoring its efficacy.

The ONFACE is anticipated to officially launch in Korea come October 2025, paving the way for global distribution of this innovative skincare product. Hyojung Joo, Amorepacific's Head of Digital Strategy Division, emphasized the importance of this debut, stating, "Unveiling makeON's ONFACE for the first time worldwide at IFA 2025 is a significant milestone for Amorepacific."

Spotlight on Additional Beauty Devices

In addition to the ONFACE mask, Amorepacific’s Beauty Hub at the IFA will feature other advanced devices from the makeON lineup, including the Skin Light Therapy 3S and Gem Sono Therapy Relief. The Skin Light Therapy 3S, launched in earlier this year, utilizes rapid skin condition analysis in just three seconds and tailors personalized skincare solutions based on its findings. Its introduction during CES 2025 in Las Vegas had already caught considerable attention, highlighting Amorepacific's commitment to integrating technology and skincare.

On the other hand, the Gem Sono Therapy Relief, which debuted in April, enhances skincare absorption through low-irritant ultrasonic vibrations hitting up to three million cycles per second. Coupled with Amorepacific's proprietary Infinity Sono Tech, this device represents the cutting edge of non-invasive skincare treatments, allowing deeper penetration of active ingredients into the skin layers.

The Future of Beauty Technology

Amorepacific's foray into the world of technology-driven beauty solutions aligns with its vision to inspire customers with innovative skincare routines globally. Established in 2011, makeON has consistently represented the brand's efforts to deliver professional-grade skincare results within the comfort of one's home. They leverage their distinguished LHIM Technology™ (Light, Heat, Ion, and Motion) to provide a diverse array of devices, from light therapy masks to ultrasonic treatment tools.

As Amorepacific expands its geographical reach, the company plans to continue enhancing its connected beauty ecosystem, emphasizing integration with services to ensure personalized skincare experiences tailored to individual needs.

Conclusion

Amorepacific's unveiling at IFA 2025 is more than just a product launch; it signifies a leap towards the future of skincare. With ONFACE leading the charge, the brand, backed by over 80 years of heritage, aims to push the boundaries of beauty technology, ensuring that it stays at the forefront of consumer expectations and innovations in the global beauty market.

Stay tuned for further developments as Amorepacific continues its journey in blending beauty and technology on a global stage.