#Japan #Tokyo #Cheesecake #Muji #Irregular

Muji Launches a Delightful Line of Irregular Cheesecakes

On October 8, 2023, Muji, under the management of Ryohin Keikaku Co., Ltd. based in Bunkyo, Tokyo, will unveil a new line of stick-type "Irregular Cheesecakes". This innovative product will be available in Muji stores nationwide and online. The release aims to offer easy, on-the-go cheesecakes that allow customers to indulge in a moment of relaxation.

Ryohin Keikaku focuses on enabling a better quality of life and society, and their philosophy includes providing products and services that enrich daily living. The "Irregular Snack" series highlights the importance of inspecting different stages of product development. This unique offering stems from a commitment to reduce food waste by incorporating items that may be imperfect in appearance—such as uneven baking or slightly altered shapes—into their product lineup.

The new cheesecakes are designed to be easily carried and enjoyed anytime. Each stick features a delightful combination of flavors, crafted to please a variety of palates. The four exciting flavors introduced are "Coffee & Chocolate," "Caramel & Almond," "Tea & Raspberry," and "Black Soybean & Kinako".

Indulge in Perfectly Sized Treats

The "Irregular Cheesecake" sticks are designed as bite-sized indulgences perfect for lounging. Each cheesecake is carefully paired with toppings that enhance the underlying flavors, providing an enjoyable experience throughout the year regardless of the season. Here’s a closer look at each flavor:

• - Coffee & Chocolate: This variety melds a coffee-flavored cheesecake with a delightful topping of crumbly chocolate mixed with flour and sugar, creating a satisfying texture.
• - Caramel & Almond: A caramel-infused cheesecake is topped with two types of almonds—sliced and candied—offering a unique texture that complements the sweetness of the caramel.
• - Tea & Raspberry: This cheesecake, flavored with Earl Grey tea, is paired with a balanced raspberry jam that unites sweetness and acidity, finished with bits of chopped walnuts for an added crunch.
• - Black Soybean & Kinako: For a fusion of flavors, this cheesey creation uses blue cheese powder and Gorgonzola cheese powder, topped with a crumble of black soybeans and kinako, traditional Japanese roasted soybean flour, providing a delightful twist.

With their appealing flavors and convenient sizes, these new stick-shaped cheesecakes are sure to win the hearts of many customers. Muji continues to innovate by blending traditional tastes with modern convenience, reinforcing their commitment to quality and sustainability.

Lineup Highlights

These delicious cheesecakes represent just a small part of Muji's broader mission to create enjoyable food options while minimizing waste. As they launch these delightful products, customers can look forward to satisfying their sweet cravings without guilt. Visit your nearest Muji store or check the online store to grab a taste of these unique offerings starting October 8, 2023. Don't miss the chance to experience innovative flavors that reflect Muji's dedication to quality and thoughtful living.