Celebrate Valentine's Day 2026 with Black Thunder!
Yuraku Confectionery Co., Ltd., based in Koda, Tokyo, is thrilled to announce the launch of its limited-edition Valentine’s products, "Namaburakku Sandaa GREAT SELECTIONS" and "Burakku Sandaa GREAT Gâteau Chocolat," starting from January 15, 2026. The company aims to reinvent the way we celebrate this special day, making it more accessible and enjoyable for everyone.
Evolving Valentine's Traditions
In recent years, the approach to Valentine’s Day has diversified significantly. While many still cherish the tradition of gifting loved ones with chocolates, the enjoyment of tasting delectable chocolate or even relishing homemade treats has become increasingly popular. However, rising cocoa prices and the declining trend of "obligation chocolates" due to COVID-19 have distanced some people from participating in Valentine's Day events. To address these modern challenges, Black Thunder is committed to providing delicious chocolates that are affordable and easy for everyone to enjoy, encouraging people to embrace Valentine's Day as a moment of joy.
Not only will the exclusive products be available, but Yuraku has also planned exciting events for the Valentine's season. With daily social media campaigns and home recipe ideas, Black Thunder aims to create a personalized, fun-filled Valentine’s experience.
Exclusive Product Lineup for 2026
New Valentine's Offers
1.
“Namaburakku Sandaa GREAT SELECTIONS”
Enjoy the delightful combination of Black Thunder's signature crispy textures paired with melt-in-your-mouth premium raw chocolate. Offered as a two-piece assortment of WHITE and BLACK varieties, this limited edition embodies the essence of Valentine’s indulgence. The WHITE features an exquisite blend of Swiss meadow milk chocolate for a rich taste, while the BLACK boasts a Belgian milk chocolate with notes of sweet and subtly tangy cacao.
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Product Details:
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Name: Namaburakku Sandaa GREAT SELECTIONS
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Contents: 2 pieces (1 WHITE, 1 BLACK)
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Price: ¥2,500 (tax included)
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Availability: Official online store and physical shops (Tokyo factory direct store, Wakuzaku SHOP) from January 15, 2026.
2.
“Burakku Sandaa GREAT Gâteau Chocolat”
This decadent chocolate cake encapsulates the classic richness of a chocolate gateau using lavish Belgian chocolate. Individually wrapped for easy sharing, these cakes are ideal for friends, family, or colleagues. A unique treat that elevates ordinary chocolate enjoyment to something truly special!
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Product Details:
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Name: Burakku Sandaa GREAT Gâteau Chocolat
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Contents: 10 packages
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Price: ¥1,000 (tax included)
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Availability: Official online store and physical shops starting January 15, 2026.
Engaging Social Media Campaigns
As part of this year’s offerings, Yuraku has organized daily social media campaigns leading up to Valentine's Day, aimed at creating a fun and engaging community experience. From January 15, participants can join exciting contests via Black Thunder’s official social media, including:
- - Daily giveaways of limited edition products
y- Specific hour giveaways for lucky winners
y- Special recipe-sharing contests to inspire creativity in using Black Thunder products in unique and delicious ways.
Recipe Inspirations for Home Celebration
Accompanying the launch, Black Thunder encourages fans to experiment with a range of easy and fun recipes tailored for Valentine’s Day celebrations. These include delightful desserts and sweet surprises that anyone can prepare at home to share with their loved ones.
A Valentine's Event and More to Look Forward To
Building on the success of last year’s Valentine’s event, Yuraku Confectionery will also host a special Valentine event called "Black Thunder Catch Dream" in February. Full details will be released in late January, so fans are encouraged to stay updated.
For further information, visit the special website:
Black Thunder Valentine's 2026
Black Thunder continues to be a symbol of joy and excitement in the world of chocolate, ever since its introduction in 1994. As this year’s Valentine approaches, the company is ready to spread love, one delicious chocolate at a time!
Company Overview
Yuraku Confectionery Co., Ltd. was established in 1955 with a vision of creating delightful, affordable treats. Known mainly for the iconic Black Thunder snack bars, the company aims to contribute to a vibrant lifestyle for consumers around the globe.
For more information about Yuraku Confectionery, please visit the official website:
Yuraku Confectionery