#Japan #Tokyo #Ed Sheeran #Oedo Line

Ed Sheeran and Toei Oedo Line: A Unique Collaboration

Ed Sheeran, the Grammy-winning superstar known for his guitar skills and hit songs, has partnered with Tokyo's famous Toei Oedo Line for an unprecedented campaign called 'Oh!Ed! Campaign.' This collaboration celebrates both Ed, whose name resonates with 'Edo,' and the iconic Oedo Line, which links Tokyo's highlights.

This exciting project comes to life thanks to several factors—including the delightful pun between Ed and Edo, along with the Oedo Line's magenta color matching the theme of Ed's latest album, 'PLAY.' On top of that, the design of the Oedo Line's logo evokes thoughts of Ed Sheeran himself, showcasing the many commonalities between the two.

Campaign Overview

The 'Oh!Ed! Campaign' will run from September 8 to October 20, 2025, featuring a variety of activities:

1. Digital Stamp Rally: A fun challenge that takes you across six designated stations on the Oedo Line. Collect stamps digitally using the Tokyo Transport app and earn exclusive merchandise!
- How to Participate: Download the Tokyo Transport app (available on Android and iOS), select the stamp tab, scan QR codes at participating stations, and collect stamps to receive an original A4 clear file and enter a raffle for exclusive T-shirts.
- Stamp Collection Locations:
- Kasuga Station
- Ueno Okachimachi Station
- Kuramae Station
- Ryogoku Station
- Tocho-Mae Station
- Toei-iro Shop near Ichigaya Station

2. Official Merchandise: The official collaboration merchandise will be available exclusively at Toei-iro, featuring iconic T-shirts, towels, keychains, and a special edition of the album 'PLAY.' The shop itself will transform into an Ed Sheeran-themed photo spot, making it a must-visit for fans.
- Merchandise Includes:
- 'PLAY' album: ¥3,300 (tax included)
- T-shirts (white/black): ¥5,500 (tax included)
- Keychains: ¥1,650 (tax included)
- Towels: ¥2,750 (tax included)

3. Collaborations with Local Shops: Enjoy exclusive original stickers at participating stores along the line by spending ¥1,500 or ordering a collaborated menu item!
- Participating Shops:
- HATCOFFEE (3D latte art inspired by Ed)
- Chill Café (Ed Sheeran combo set)
- TOKYO CAMERA (exclusive pouches)

4. Special Edition Toei Pass: Look out for a limited edition 'Toei Marugoto Kippu' featuring the album design—perfect for those wanting to explore the Oedo Line all day! Available for ¥700.

5. Oh!Ed! Museum Train: A unique train decorated with Ed Sheeran themes will run on the Oedo Line, featuring interactive exhibits about Ed’s musical journey and the 'PLAY' album, making it a mobile museum!

Ed Sheeran's Message

In a heartfelt message, Ed expressed his happiness about this collaboration, hoping that fans in Japan enjoy this unique experience.

This collaboration not only brings together a global music icon and a local transport staple but also creates a vibrant atmosphere for fans to engage, explore, and celebrate both Ed Sheeran’s music and the sights of Tokyo. If you're around during this exciting campaign, don't miss out on the special events, merchandise, and the chance to ride the Ed Sheeran-themed train!

Conclusion

Join the 'Oh!Ed! Campaign' and rediscover the charm of Tokyo while celebrating the music of Ed Sheeran. Download the Tokyo Transport app, grab your friends, and experience this unique cultural encounter in the heart of Japan.

For more information, visit Tokyo Transport App.