Brandage™ Bandages Debut: Making Wound Care Fun for Kids at ASD Market Week
Brandage™ Bandages: Revolutionizing Children's Wound Care
In a groundbreaking move, Antix™ LLC is set to unveil its innovative Brandage™ adhesive bandages at the ASD Market Week in Las Vegas, scheduled for August 25th to 27th. This exciting new product is designed to transform what is often a painful experience for children into a delightful surprise. Brandage™ bandages function by transferring colorful temporary tattoos onto a child’s skin when the bandage is removed, thus helping to ease anxiety for both kids and their parents.
Problem-Solving Approach to Wound Coverage
Traditionally, children have been resistant to wearing adhesive bandages, primarily due to the uncomfortable experience associated with their removal. Such apprehension can create significant stress for both children and their families and may even lead some children to skip wearing these crucial medical devices altogether, heightening the risk of infections. Milan primarily leads to the development of Bandage by focusing on a simple two-step procedure to alleviate this issue.
Before removal, parents can dampen the bandage with a wet paper towel; this moisture not only softens the adhesive, making removal gentler but also activates the temporary tattoo transfer. As the bandage is peeled away, it reveals a fun and colorful tattoo—turning tears into smiles and discomfort into joy.
A Parent's Vision Comes to Life
Created by Steven Friedman, a father from California, Brandage™ adhesive bandages emerged from a desire to help his daughters and other children manage their discomfort related to cut care. With a patent pending, the product combines practical wound treatment with a playful element, fostering a less fearful attitude towards injury care. Each package comes adorned with a variety of whimsical tattoo designs, boasting an impressive catalog of over 100 characters aimed at keeping young users engaged.
In a statement, Friedman expressed, “Every parent knows how challenging it can be to convince a child to wear and then remove an adhesive bandage. I wanted to create a product that would change that experience as kids look forward to discovering the tattoo underneath. It's a straightforward yet impactful idea that can truly make a difference for families.”
Brandage™ adhesive bandages signify Friedman’s second venture integrating health technology into consumer products, demonstrating his commitment to developing practical solutions benefitting everyday healthcare experiences. Notably, in 2025, he sold technology that interconnected a medical injection system within a smartphone case to Sempresto Inc.
Plans for Expansion
Founded in 2023, Antix LLC manufactures Brandage™ bandages from its base in Concord, California. Looking forward, the company plans to expand its product offering by introducing glow-in-the-dark and metallic temporary tattoos, limited-edition collections, and new styles tailored specifically for the tween demographic. Currently, these innovative bandages are only available within the United States and are slated to be rolled out to retailers nationwide during ASD Market Week.
For those interested in learning more about Brandage and its various designs, visit their official site at www.brandagekids.com.
About Antix LLC
Established in 2023, Antix™ LLC is recognized as a class 1 medical device company focusing on developing innovative consumer healthcare products that can enhance everyday medical encounters. The signature Brandage™ adhesive bandages meld effective wound treatment with the engaging aspect of temporary tattoos, encouraging children to embrace proper wound protection while alleviating anxiety related to bandage removal.
For more information, interested parties can contact Steven Friedman at (925) 276-2115 or refer to the company’s media resources.