#Japan #GUILTY'S #Neko Neko #Heart Bread #Suzaka

Exciting New Bakery Opening in Suzaka

A delightful new addition to the culinary scene in Suzaka, Nagano Prefecture, is set to brighten the local bakery landscape with the opening of Heart Bread Antique at Aeon Mall Suzaka on October 3, 2025. This marks the chain's second location in Nagano and is the first in Suzaka city, promising a magical experience that emulates a fairy-tale atmosphere.

The store will feature a range of popular items that have won the hearts of many, including the iconic Magical Chocolate Ring, a crowd favorite since its inception, and the savory Stretchy Cheesy French Bread, which has sold over 5 million units to date. This new location is truly a haven for bakery lovers.

In addition to Heart Bread Antique, a specialty cookie shop named Guilty’s will also open simultaneously. Known for its big soft cookies that exceed 700 calories per piece and measure an impressive 13 cm in diameter, Guilty’s offers a decadent treat that encourages indulging without guilt. Visitors will have the chance to experience a taste sensation that is both playful and satisfying.

Moreover, the store will carry items from the Neko Neko brand, celebrated for its adorably shaped and irresistibly delicious products. Revolutionary offerings like the Neko Neko Milk Bread, crafted with 100% milk, have made headlines on social media due to their cute appearance and rich flavor.

Store Details

• - Name: Heart Bread Antique Aeon Mall Suzaka
• - Opening Date: October 3, 2025 (Friday)
• - Location: 1F, Aeon Mall Suzaka, 386-1 Fukushima, Suzaka, Nagano 382-8501
• - Operating Hours: 10:00 AM to 9:00 PM
• - Closed: According to mall hours

To celebrate the opening, the store will offer a special Limited Edition Lucky Bag for eight days from October 3rd to October 10th, priced at 1,690 yen (tax included). This exclusive deal includes a Magical Chocolate Ring (M size), a Stretchy Cheesy French Bread, a bag of Delicious Choco Brownies, and a 500 yen discount passport valid for five uses, making it an excellent opportunity for fans of Heart Bread Antique to sample popular items at a fantastic price.

Signature Products

• - Magical Chocolate Ring: A luscious Danish pastry embedded with chocolate chips and walnuts, creating a combination of a delightful crunch and a rich texture that has made it a staple since the bakery's launch.
• - Stretchy Cheesy French Bread: Filled with creamy cheese, this crunchy-on-the-outside, chewy-on-the-inside bread is a must-try, perfect to reheat for an even more enjoyable experience.
• - Akan Bread: Made from domestic wheat, this soft and fluffy bread is swirled with sweet red bean paste, offering the perfect balance between the rich taste of wheat and the light sweetness of the beans.

Guilty’s Seasonal and Regular Items

• - Seasonal Product: The Chunky Sweet Potato cookie will be available through October 31, 2025, featuring a rich butter flavor alongside large chunks of sweet potato.
• - Regular Item: The Cocoa Marshmallow Cookie showcases a combination of crunchy cocoa biscuits and gooey marshmallow, creating a fun and “guilty” snacking experience.

About Heart Bread Antique

Since its establishment in 2002, Heart Bread Antique has consistently attracted long lines with its unique creations. The bakery prides itself on not just producing delicious products, but also creating an enchanting environment that transports customers into a world of dreamlike delights. The selection includes the famous Magical Chocolate Ring, the creamy Cheesy French Bread, and traditional sweet breads that cater to diverse tastes, promoting an atmosphere of joy and creativity.

About Guilty’s

Guilty’s specializes in large, fun cookies that offer a whimsical touch to snacking. Following the success of its first location opened in June 2023, this new shop is expected to attract fans of indulgent flavors and exciting textures.

About Neko Neko

The Neko Neko brand captures the essence of joy in every bite, whether it’s through everyday bread or celebratory cakes. Emerging as a favorite among all ages, the brand focuses on cuteness and comfort, making each product a source of delight.

All Hearts Company aims to bring smiles to faces through their diverse product lines, delivering happiness through each delightful creation.