Strategies for Tackling Labor Shortages in Manufacturing through DX at LANY Conference 2026

Tackling Labor Shortages in Manufacturing through Digital Transformation

On December 17, 2025, LANY, a digital marketing support company based in Shibuya, Tokyo, will take part in a significant conference hosted by Interfactory titled “Strategies for Overcoming Chronic Labor Shortages in Manufacturing through DX 2026.” This event aims to address the pressing issues in the manufacturing industry as digital transformation (DX) marches forward.

The advent of digital technologies has drastically changed operations and organizations within manufacturing. Despite these advancements, many companies are grappling with a shortage of DX talent, stalling their progress toward improved performance, revenue growth, and business expansion. The disparity between firms that effectively implement DX strategies and those that do not is becoming more pronounced.

To combat this, the conference will focus on the overall theme of “Manufacturing and DX Promotion,” showcasing practical measures that directly link to solving management strategies and on-site challenges. Participants will gain insights on topics such as:

- Transitioning from analog processes like paper, telephone, and fax to more efficient digital operations
- Improving operational efficiency
- Strategies to attract and retain talent in a labor-scarce environment

Event Schedule

The online event will kick off at 1:00 PM JST and will include various sessions:

- Session 1 (13:00 - 13:25): Success Roadmap for BtoB-EC Projects: Strategies to Ride the Wave of a 465 Trillion Yen Market
- Session 2 (13:25 - 13:50): Why AI Utilization Often Fails: Learning from Manufacturing Case Studies and Integration Techniques
- Session 3 (13:50 - 14:15): Web Marketing for Manufacturing in the AI Era: SEO Strategies to Attract Customers (Presented by LANY)
- Session 4 (14:15 - 14:40): Mitigating Gaps in DX Initiatives through AI: Strategies for Addressing Vulnerabilities in Supply Chains
- Session 5 (14:40 - 15:05): Securing Young Talent: Utilizing Recruitment Websites and Social Media for Effective Recruitment Marketing Strategies
- Session 6 (15:05 - 15:30): Efficient Management and Incorporation of Specific Skills in Recruitment Strategies

Registration Benefits

Participants who register for free will have access to archived content for seven days post-conference, allowing for a thorough review of insightful discussions.

To secure your spot, please visit the following link for more details and registration: Interfactory Conference Registration

About LANY

LANY positions itself as a growth partner that supports businesses through two primary avenues: digital marketing and recruitment assistance. From strategic planning to execution, LANY immerses itself in client teams to promote consistent business growth through effective marketing strategies.