XCMG Strengthens Relationships in Europe to Foster Sustainable Development
XCMG Strengthens Relationships Across Europe
XCMG Machinery Co., Ltd. (SHE:000425), a leading player in the construction equipment industry, has reinforced its strategy of “In Europe, For Europe” by engaging in numerous initiatives focused on sustainability and innovation. Through partnerships with key players across Europe, XCMG aims to cultivate a robust ecosystem that supports the development of advanced construction solutions.
Expanding Presence in Key Markets
Recently, the company has made significant strides to boost its operations in Turkey, Germany, and the United Kingdom. These efforts are reflective of XCMG’s commitment to enhancing service quality and pushing forward with sustainable technology in the construction sector. A pivotal part of this expansion is the opening of a large operational center through long-time Turkish partner HAKAN Makina, strategically located in Dilovası, Kocaeli. This new facility is vital to XCMG’s domestic service network, boasting access to critical highways connecting Europe and Asia, enabling it to effectively serve 80% of heavy industry clients in the Marmara region within an hour's drive.
The integrated center combines sales, parts inventory, and technical support, which significantly reduces equipment delivery times and enhances service response rates for local infrastructure businesses. The successful launch of this center, evidenced by numerous sales transactions, highlights the effectiveness of XCMG’s resource synergy model with its partners.
Collaborations Strengthening Local Markets
The development in Turkey complements concurrent advancements in key European markets. In Northern Germany, Sönke Krey celebrated its 25th anniversary in Glückstadt and showcased the XCMG XE215EV, the first electric excavator available in the German-speaking market. The introduction of the XE215EV underscores XCMG's dedication to providing zero-emission solutions that meet stringent EU standards (Stage V), thus supporting sustainable development in urban environments.
Sönke Krey’s founder emphasized the uniqueness of the partnership, noting, “We represent the XCMG brand exclusively in earthmoving equipment,” pointing out that their order value exceeded 2.13 million euros. The compliance of the XE215EV with the Stage V standards positions both XCMG and Sönke Krey as frontrunners in adhering to strict EU environmental regulations.
Meanwhile, in Southern Germany, Rühle GmbH celebrated an impressive 30 years of operation along with a three-year partnership with XCMG. The company showcased comprehensive services covering the vital Stuttgart-Nuremberg economic corridor, employing a full range of XCMG products. Rühle's deep integration within the local community and its role in job creation were also recognized by regional authorities.
Across Southern England, dealer Octo hosted a successful open day focused on smart construction solutions. Customers experienced the precision and efficiency of the XE80E excavator equipped with a TX73 smart 3D navigation system. This system, introduced to the UK market, vastly improves operational accuracy, minimizes material waste, and optimizes fuel consumption, leading to enhanced efficiency and profitability for customers. Live demonstrations confirmed the significant reductions in errors and resource wastage. Furthermore, Octo pledged its technical teams' rapid support within its network spanning Devon, Cornwall, Somerset, and Hampshire.
Commitment to Advanced Technologies
XCMG's infrastructural upgrades are intrinsically tied to its commitment to delivering cutting-edge technology that complies with legal requirements. The company consistently aligns with European standards and sustainability goals, ensuring CE certification for all its products while actively pursuing comprehensive carbon emission management strategies.
These initiatives form a coherent execution of XCMG’s core strategy to establish a strong foothold in the European market through collaboration with local partners. By equipping them with the right resources and technologies tailored to the specific needs of each region—be it HAKAN’s strategic logistics in Turkey, electric machinery from Sönke Krey in Germany, or integrated solutions from Octo in the UK—XCMG is continuously enhancing its outreach and operational capabilities in Europe while supporting its partners and clients.
As XCMG continues to drive these developments, it showcases a commitment not just to growth, but to sustainable practices that promise a better future for the construction industry across Europe.