#United States #New York #Retail Technology #NRF 2025 #SUNMI

SUNMI Unveils Innovations at NRF 2025

From January 12 to 14, 2025, the National Retail Federation (NRF) held its annual convention at the Javits Center in New York, highlighting the newest advancements in retail technology. This year marked SUNMI's seventh consecutive year participating in this significant event, where they presented two innovative series comprising eight flagship products, all under the compelling theme "Super, Better, Together."

Expanding the Android Product Lineup

SUNMI took the opportunity at NRF to introduce its latest Commercial PAD and Flex series, developed with profound market insights and designed to meet the evolving needs of different industries. These Android devices are the result of continuous innovation and significant investments in research and development, aimed at enhancing user experience.

The Commercial PAD series is specifically crafted for professional environments, boasting a sleek, minimalist design. Available in various sizes and port configurations, these devices offer flexible installation options, including desktop and wall mounting. They come equipped with cutting-edge international payment capabilities, Bluetooth 5.3 for safe data transmission, and effortless network switching, all contributing to an impressive debut that drew considerable interest at the SUNMI booth.

In addition, the Flex series features a modular design that allows for customizable smart terminal solutions. With varying sizes, functional stands, and accessory options, this series empowers clients to tailor their terminal appearance. Powered by Qualcomm's robust AI chip, this modular system provides exceptional performance and flexibility, facilitating easier assembly for diverse application scenarios.

Introducing the SUPER Solution

Among the standout features of SUNMI's showcase was the unveiling of the SUPER Solution—a dual-system upgrade stemming from last year’s successful collaboration with Qualcomm Technologies, Inc. This groundbreaking point-of-sale solution is the first in the industry powered by Qualcomm® IoT processors. It uniquely integrates both Windows and Android systems, providing seamless system compatibility without additional hardware costs. This innovation significantly reduces deployment expenses while delivering high performance with low energy consumption, aligning with eco-friendly practices and supporting the transition of the global POS industry towards cross-platform functionalities.

Additionally, SUNMI introduced a range of dual-system smart terminals that offer customers a low-power but high-performance option, delivering a refined and stylish point-of-sale experience across various business contexts.

Art Miller, VP of Business Development at Qualcomm Technologies, emphasized the importance of innovation, stating, "In this era of rapid 5G and AI advancements, continuous technological innovation and research are essential drivers of business digitization. Our partnership with SUNMI reflects our shared commitment to creating a more intelligent and interconnected world."

Showcasing Advanced Products

In addition to the new series rollouts, attendees were introduced to several third-generation flagship products. The V3 Family notably enhances performance and display quality for smooth operational capabilities across multiple scenarios, unlocking new business opportunities. The L3 model boasts new applications and features that drive significant operational momentum for retail environments. Furthermore, the T3 FAMILY distinguishes itself with powerful capabilities and innovative functionalities, establishing itself as a preferred choice for premium retail applications. The upgraded P3 AIR handheld payment device garnered substantial attention for its user-friendly payment solutions.

Service Innovations and Global Cooperation

SUNMI also underscored its expanded service capabilities, leveraging an AI-integrated operating system to support facial, motion, voice, and fingerprint recognition, delivering tailored solutions for varying business demands. The upgraded DMP cloud management system ensures secure cross-platform and cross-brand management.

During the showcase, SUNMI utilized Hyper Wi-Fi, providing stable and long-range network connectivity solutions tailored for business use.

To enhance customer experience further, SUNMI has established an extensive service network that includes over 30 service centers, more than 100 authorized partners, and 2000+ regional service points.

The company's North American payment channel solutions emerge as a notable advantage, expanding sales opportunities across multiple industries including retail, food and beverage, and services, thereby improving end-user experiences significantly.

Collaborating for Global Success

Throughout the event, SUNMI engaged with ecosystem partners such as Stripe, Toshiba, and Transire to showcase a variety of applications and solutions catering to coffee shops, convenience stores, and fast-food restaurants. The SUNMITALK session invited various industry partners to discuss advancements and solutions tailored for the evolving market landscape. Notable discussions included insights from Qualcomm on the transformative impact of AIoT on business digitization and Stripe's introduction of its innovative Tap to Pay solution. Together, these collaborations inspire and provide valuable insights into emerging opportunities.

In addition to product presentations, SUNMI organized the SUNMI ONE PARTY, gathering North and Latin American partners to discuss avenues for digital transformation and innovation.

As a vanguard in IoT technology, SUNMI's expansive scope reaches over 200 countries and extends across more than 100 industries. With a network of over 58,000 ecosystem partners, SUNMI is at the forefront of facilitating digital solutions for retail, food and beverage, finance, healthcare, and service sectors, championing the digital evolution of traditional business models and laying down the foundations for Business 4.0.