#USA #Fort Lauderdale #hospitality #Tambourine #ReservHotel

Tambourine Expands Horizons with ReservHotel Acquisition

In a significant move to redefine the landscape of hotel marketing, Tambourine, a frontrunner in hospitality marketing technology, has officially acquired ReservHotel. This acquisition marks a pivotal moment in Tambourine's journey to enhance the booking experience for its clients across North America. With ReservHotel's robust platform now part of Tambourine's offerings, the potential for innovation in the hospitality sector has taken a giant leap forward.

A Game Changer for Hotel Websites

Tambourine has long been recognized for its ability to combine exceptional design with performance, breaking boundaries that hotel websites have faced over the past decade. The company has continuously pushed the envelope by implementing a no upfront fee, no contract model, allowing hotels to focus on building their brand without financial constraints. Now, by integrating ReservHotel’s advanced booking engine and reservation technology, Tambourine is set to transform not just hotel presentations online but the entire purchasing journey for guests.

Rafael Cardozo, the CEO of Tambourine, emphasized the philosophy behind these enhancements, stating, "Great design must prioritize user experience, eliminating friction. The acquisition of ReservHotel is the next step to seamlessly connect hotels with guests. By reimagining the booking process, we're setting a new standard for the industry."

New Features and Benefits for Clients

With this strategic acquisition, existing Tambourine clients can now leverage state-of-the-art booking engine technology that features:

• - Integrated hotel and air package offerings,
• - A dedicated reservations call center for enhanced customer support,
• - Access to expert assistance throughout the booking process.

Conversely, customers of ReservHotel will unlock Tambourine's extensive marketing arsenal, which includes high-converting, custom-designed websites tailored to engage and convert potential guests effectively.

Luis Barberi, the former CEO of ReservHotel, will join Tambourine's executive leadership team, aiming to fortify reservation technologies under the new title of Chief Reservations Systems Officer. Barberi reinforced the heritage of both businesses, saying, “ReservHotel has a legacy of over 30 years in the industry, servicing over 500 prestigious hotels and resorts. This merger is an exciting opportunity to blend our powerful tech stacks, enhancing the value we offer to our clients.”

Continuing Legacy and Operations

The acquisition, finalized in August 2024, not only represents Tambourine's commitment to growth but also ensures that ReservHotel's Cancun offices remain operational, allowing them to support key accounts and continue delivering service excellence in Mexico.

Following this merger, the ReservHotel brand will transition to Reserv by Tambourine, alluding to an evolved identity that still honors its foundational roots in the hospitality sector.

About The Companies Involved

Reserv by Tambourine

Reserv by Tambourine has established itself as a leader in hotel reservation technology across the Caribbean and Mexico, earning the trust of all-inclusive resorts for more than three decades. Its sophisticated booking engine caters precisely to the distinctive needs of resort operators, offering features like hotel + air packaging and customizable rate configurations.

Tambourine

As the world leader in hotel marketing technology, Tambourine provides integrated solutions designed to drive direct revenue and address the industry's most pressing challenges. Their product suite covers marketing, sales, revenue, and reservation technology, all while maintaining a focus on delivering best-in-class service through elegant and functional design. Trusted by hoteliers in 47 countries, Tambourine represents the gold standard in hospitality innovation.

Conclusion

This acquisition sets the stage for sizable advancements in how hotels engage with travelers and streamline their operations. By combining forces, Tambourine and ReservHotel are not just enhancing their service offerings but are also paving the way for a more intuitive and efficient hospitality experience. For more information about Tambourine's transformative solutions, visit their website at tambourine.com.