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Pizza Hut's Triple Treat Box: A Slam-Dunk for March Madness

As basketball fans eagerly gather to catch the excitement of March Madness®, Pizza Hut has stepped up its game by launching a dynamic collaboration with Warner Bros. in celebration of the 30th anniversary of Space Jam. This limited-time partnership merges food and pop culture, offering fans a unique opportunity to enjoy game-day delights while reliving their favorite moments from the iconic film.

The Space Jam™ x Triple Treat Box

At the center of this anticipated release is the Space Jam™ x Triple Treat Box®, priced from $21.99. This exciting bundle features two medium pizzas crafted with Pizza Hut's new Hand Tossed crust, accompanied by breadsticks and cinnamon sticks, all presented in exclusive Space Jam packaging. This delightful offering aims to cater to groups, making it perfect for watching games with friends and family.

The menu innovation showcases Pizza Hut's commitment to providing fans with unique, memorable dining experiences that complement the thrill of the tournament. Available at PizzaHut.com and through the app, the Triple Treat Box promises to ignite nostalgia while delivering the taste that fans have come to love.

Engaging Fans Through Hut Rewards

In conjunction with the new product launch, Pizza Hut is also rolling out exciting updates to its Hut Rewards loyalty program. Fans that enroll during this intense basketball season will not only be eligible for exclusive merchandise related to Space Jam – like a limited-edition letterman jacket and warmup gear – but will also gain early access to special promotions throughout the tournament. This engagement strategy is designed to deepen the connection between the brand and its loyal customer base, encouraging participation and excitement.

Melissa Friebe, Chief Marketing Officer at Pizza Hut, emphasizes, "There’s no better way for Pizza Hut to deliver remarkable experiences than during the most exciting series in basketball. By partnering with WBDGCP on the Space Jam collaboration, we tap into cultural nostalgia that resonates with fans across generations while enhancing the celebrations around March Madness."

Interactive Opportunities and Giveaways

Fans are not just limited to food offers and exclusive merchandise; they also have the chance to win major prizes. By participating in Pizza Hut's interactive digital games, launching on March 15, players will have the opportunity to compete for the chance to win free pizza for a year. This initiative adds an interactive dimension to the game-watching experience, making it more engaging and fun.

Updated Hut Crust Menu

Further elevating the campaign is Pizza Hut's recent update to its menu, spotlighting their new Hand Tossed recipe. This revision marks the first significant change to the hand-tossed crust in over a decade, solidifying Pizza Hut's reputation for innovation within the pizza industry. Along with the Space Jam bundle, customers can take advantage of a limited-time offer of a large three-topping pizza for just $10, across three crust options.

Special Appearances by Bugs and Lola Bunny

Throughout the month, fans can also catch special appearances by beloved characters Bugs Bunny and Lola Bunny. They will be making guest appearances at the Pizza Hut stage during the March Madness Men's Final Four Tip-Off Tailgate, scheduled for April 3-6, further enhancing the celebratory atmosphere around the tournament.

As fans gear up for another thrilling March Madness, Pizza Hut ensures that your game nights are packed with excitement, nostalgia, and, of course, delicious pizza. So gather your friends, get ready to root for your teams, and don't miss out on the limited-edition Space Jam™ x Triple Treat Box® available for a short time at participating locations across the nation. For more details and to place your order, visit Pizza Hut's website.