#China #Hangzhou #ESL #ZKONG #Arrow Series

ZKONG's Impactful Presentation at NRF Europe 2025

The NRF Retail's Big Show Europe held in Paris from September 16 to 18, 2025, attracted nearly 500 companies representing the latest in retail technology. This inaugural event not only spotlighted NRF's global influence but also showcased how retail technology is transcending its North American roots to make its mark across the Asia-Pacific region and into Europe.

ZKONG, a leading firm in smart retail solutions, seized the opportunity to introduce its comprehensive range of smart display solutions, underlining its role in fostering stronger connections within the global smart retail landscape.

Transformation in Retail Communication

The European retail sector is currently navigating a transformative phase characterized by a focus on digitalization and sustainability. Here, customer experience, operational efficiency, and eco-friendly practices have gained paramount importance. Smart displays have emerged as pivotal tools in bolstering customer engagement and enhancing brand visibility. At the NRF Europe, ZKONG presented an array of smart solutions tailored for the retail environment, including electronic shelf labels (ESLs) featuring e-paper technology and dynamic LCD displays. From pricing strategies and promotions to merchandising and compelling brand storytelling, ZKONG’s offerings showcase their vision of “Building Better Connections Through Smart Display Solutions.”

The ESLs available in sizes ranging from 1.5 to 13.3 inches offer flexible options to meet varying needs for price and information display. Meanwhile, the engaging, dynamic visuals provided by the LCD displays facilitate versatile in-store communication and impactful marketing campaigns. Together, these technologies enable European retailers to operate more efficiently and sustainably.

Launch of the Arrow Series

Introducing the Arrow series ESLs in a bar format marks a significant innovation in retail signage. The Arrow series features sizes of 30, 45, and 60 cm, streamlining product information across entire shelf sections. This uniform approach not only optimizes space but also ensures a cohesive visual presentation, making it an ideal solution for high-density retail environments.

With its ultra-slim, all-in-one structure offering modular expansion, Arrow simplifies installation and reduces maintenance costs. The four-color e-paper display allows retailers to effortlessly switch backgrounds and templates, enabling more effective highlighting of prices, special offers, and product features.

Through ZKONG’s cloud platform, retailers can manage multiple SKUs with features like scan-and-bind, drag-and-drop editing, and real-time template updates, achieving an optimal balance between operational efficiency and intuitive management.

Global Reach, Local Expertise

ZKONG's presence at NRF Europe 2025 underscores its innovation in intelligent hardware and display solutions while highlighting its expanding global footprint. Since establishing its European subsidiary in Düsseldorf in 2024, ZKONG has built a robust service network across the EU, ensuring rapid, localized distribution and technical support.

Looking ahead, ZKONG aims to collaborate with local partners to maximize the potential of smart retail across Europe. The company is committed to promoting more efficient and sustainable retail processes through the cross-system integration of e-paper and other display technologies, all while working alongside global retail partners to chart a new digital future.

About ZKONG

ZKONG is a global provider of smart retail and IoT solutions specializing in electronic shelf labels (ESL), LCD smart displays, and cloud platform systems. For more information, visit www.zkong.com.