#China #Shanghai #Train of Glamour #Silk Road Express #EHL Alliance

Train of Glamour Joins EHL Alliance

In a remarkable move that could redefine luxury rail travel, Train of Glamour, a distinguished lifestyle brand under the Fosun Infrastructure Group, has announced its entrance into the EHL Alliance. This milestone marks Train of Glamour as the very first corporate member from China, positioning itself at the forefront of luxury travel reimagined.

The partnership with the EHL Alliance signifies a comprehensive approach to elevating luxury train journeys from mere transportation to extraordinary destinations in their own right.

The Silk Road Express: A Unique Experience

At the heart of Train of Glamour’s offerings lies the Silk Road Express, the world’s first tourist train featuring a hand-painted exterior. This striking design was developed in collaboration with Tsinghua University, showcasing artistic innovation. The train interior, designed by the prestigious HBA, boasts the 2024 OPAL London Outstanding Property Award (Platinum), highlighting its commitment to luxury and detail.

With a limited capacity of just 80 guests across 38 deluxe cabins, the Silk Road Express emphasizes an intimate, low-density experience, ensuring privacy and cultural immersion that is rare in modern travel. Built on the principles of “triple scarcity,” this train journey not only traverses the authentic Silk Road but does so while highlighting the rich UNESCO World Heritage sites, creating a unique blend of history and culture.

Moreover, the experience is enriched by a systematic exploration of Eastern aesthetics, and deep integration of service that harmonizes global standards with local traditions.

Strategic Initiatives with EHL

As part of its membership with EHL, Train of Glamour is committed to collaborating on five strategic initiatives aimed at elevating luxury rail standards in China:
1. Co-creation of Luxury Rail Service Standards: Working together to develop China’s first luxury train service parameters.
2. Enhancing Service Excellence: Focused on preserving Eastern authenticity while enhancing global service standards.
3. Talent Exchange Programs: Implementing internships and talent exchanges for EHL students, fostering educational opportunities.
4. Cross-Industry Networking: Participating in various branding and networking activities across industries.
5. Spotlight on Culinary Experiences: Exploring Michelin-level dining opportunities featuring renowned chefs, ensuring a complete sensory journey for guests.

A Vision for the Future

John Fang, CEO of Fosun Infrastructure Group, expressed the significance of this new alliance, stating, "Train of Glamour is honored to join the EHL Alliance as its first Chinese member. Together with EHL, we aim to set new benchmarks for China's luxury travel lifestyle, guided by authentic Eastern narratives and international hospitality excellence."

The mission of Train of Glamour resonates throughout its operations, aiming to provide a moving cultural space where travelers can dive deep into the essence of Eastern cultures while enjoying world-class service. This partnership is more than just an affiliation; it reflects a commitment to innovation, cultural heritage, and leading the service charge within the global luxury travel sector.

As Train of Glamour embarks on this new chapter, it continues to challenge conventional notions of travel, seeking to enhance the experience and redefine what luxury rail travel can truly be. With the Silk Road Express as a centerpiece of this vision, travelers can anticipate an unparalleled journey that combines culture, history, and luxury like never before.