#Japan #Tokyo #Reelu #Tourism Guide

Introducing Reelu

Reelu, headquartered in Minato, Tokyo, has officially launched a free training program aimed specifically at developing beginner tourism guides. This initiative comes as a response to the Japanese government's target of achieving 60 million foreign tourists by the year 2030, while addressing the growing shortage of personnel capable of handling inbound tourism efficiently.

The Need for Tourism Guides

The Japanese tourism market is on a rapid recovery path post-COVID-19, with visitor numbers hitting a record high. According to the Japan National Tourism Organization (JNTO), the number of foreign visitors in July 2025 is projected to reach 3,437,000, surpassing the previous year's record. With government plans highlighting over 40 million visitors by 2025 and 60 million by 2030, the demand for multilingual tourism guides is increasingly critical.

However, surveys conducted by the Japan Tourism Agency reveal that around 80% of Destination Management Organizations (DMOs) reported a significant shortage of local guides for inbound tourism. This gap in available talent has emerged as a pressing issue, necessitating immediate action.

Reelu's Response

Recognizing this urgent need, Reelu has decided to expand its previously internal programs for its workers and now offers a comprehensive training program for free, aimed at schools and local governments across Japan. This approach will leverage Reelu's expertise in training individuals without previous guide experience.

Achievements Thus Far

Reelu has already successfully trained over 2,000 individuals across 19 regions in seven languages, providing a unique educational program that combines theoretical knowledge and hands-on experience. Through a rigorous testing phase that takes place either during actual tours or through online assessments, only successful candidates are eligible for employment. A remarkable 90% of trainees have received five-star ratings from clients, offering satisfactory tour experiences despite starting with no prior guiding experience.

Training Principles

Reelu enshrines three core values in its training for prospective guides:

1. Respect the Culture: Guides are encouraged to convey their respect for local traditions, history, and the community, delivering richer experiences for visitors.
2. Represent Japan with Pride: Guides serve as the face of Japan for foreign visitors, which is why cultivating pride and confidence in sharing the nation’s unique culture is paramount.
3. Create Once-in-a-Lifetime Memories: Guides aspire to create memorable experiences for visitors, ensuring that every encounter is treasured and leaves a lasting impression.

Reelu's Program Access

The program is open to individuals possessing language skills in Japanese and other languages. Participants can join the program through a series of steps:
1. Orientation Meetings: 30-minute online meetings that explain the roles, policies, and operational conditions.
2. Language Proficiency Check: A brief one-minute video interview in the candidate's chosen language plus Japanese to assess language capabilities and service-oriented qualities.
3. Learning Tour Manual: Successful candidates will review a manual detailing tour procedures, tourism content, and safety measures through a 30-minute video.
4. Tour Test: Regular testing sessions simulate actual tours and assess the candidates' language skills and situational responses.
5. Feedback and Evaluation: Candidates receive personal feedback on their performance with a low pass rate, motivating many to retake the test if necessary.

Voices from Participants

Participants have expressed enthusiasm about gaining practical experience. Successful candidates can engage in various roles, including guided tours, airport reception duties, and translation support during international conferences, tailored to their language capabilities and service proficiency.

Final Thoughts from Reelu's Leadership

Reelu has remained dedicated to helping aspiring guides refine their skills through comprehensive training programs. Participants are driven by the desire to delight visitors and create meaningful memories, often receiving top ratings immediately upon starting.

Currently, Reelu continues to welcome inquiries from individuals, school officials, local government representatives, and student organizations. For those interested in learning more about the beginner-friendly tourism guide training program, please fill out the inquiry form linked in the resources section.

Join Us

For further information about this groundbreaking initiative in tourism education, please visit Reelu's Website. We aim to foster a new generation of tourism professionals committed to showcasing Japan's beauty and culture through informed interactions and heartfelt service.

Whether you're looking to participate as an individual or as part of a group, your interest is warmly welcomed. Reach out through our dedicated contacts for group inquiries or personal engagements.