#Japan #Tokyo #Luxury Brands #Vintage Week #BRAND OFF

Experience a Treasure Hunt at 'Vintage Week by BRAND OFF'

Starting September 20, 2025, 'Vintage Week by BRAND OFF' presents an exclusive pop-up event in Tokyo's vibrant Shibuya area. Over the course of nine days, fashion enthusiasts from all corners of the globe can explore high-quality vintage items, including unique finds from the 2000s. Hosted at OPENBASE SHIBUYA, this event promises an exciting experience tailored primarily for the fashion-forward Generation Z.

Event Overview

'Vintage Week by BRAND OFF' is designed to create a treasure-hunting atmosphere, inviting participants to discover one-of-a-kind vintage bags and apparel. This unique store will carry a range of items from renowned brands like Louis Vuitton, Chanel, Celine, and Fendi, among others. Instead of merely displaying luxury goods, the goal is for visitors to enjoy the thrill of searching for their perfect vintage piece, making each find a personal treasure.

A Gateway to Japanese Reuse Culture

The event comes at a time when inbound tourism is on the rise, especially among global visitors known for their sophisticated fashion taste. Shibuya, a cultural hub, is an ideal location to introduce international tourists to Japan's exceptional quality in reused luxury goods. The event seeks to address a gap in the market by offering firsthand experiences of high-quality vintage items, potentially transforming first-time visitors' perceptions of reuse.

Connecting with a Diverse Audience

This initiative aims to welcome not only local Gen Z customers who may be unfamiliar with the reuse culture but also international visitors curious about Japan’s unique offerings. The objective is to foster a deeper appreciation for fashion sustainability while providing a memorable shopping adventure. 'We've meticulously curated this event with the hope that many will discover the joy of unique vintage finds and learn how to incorporate them into their personal style,' states Yuuya Yamauchi, CEO of K-Brand Off.

Event Details

• - Event Name: Vintage Week by BRAND OFF
• - Dates: September 20 (Saturday) to September 28 (Sunday), 2025
• - Hours: Weekdays from 11:00 AM to 8:00 PM, and weekends from 12:00 PM to 9:00 PM. On the final day, hours will be from 12:00 PM to 6:00 PM.
• - Location: OPENBASE SHIBUYA, 1F, 14-13 Udagawacho, Shibuya, Tokyo
• - Brands Available: Hermès, Chanel, Louis Vuitton, Gucci, Prada, Dior, and more
• - Products Offered: Vintage bags and apparel

About K-Brand Off

Founded in 1993 and a proud subsidiary of Komehyo Holdings, K-Brand Off specializes in the retail and acquisition of luxury goods, establishing a strong presence both domestically and in markets like Hong Kong, Taiwan, and Shanghai. Their commitment to quality and sustainability makes them a leader in the brand reuse industry, ensuring that every item sold meets high standards.

K-Brand Off's mission is not only to provide access to luxurious vintage items but also to promote a culture of sustainable fashion. They invite everyone to join in seizing the opportunity to experience the exhilarating world of vintage fashion firsthand. Prepare to be uplifted by the charm of Japanese uncommon finds at 'Vintage Week by BRAND OFF'!