Zhang Ziyi Named as the New Global Face of Clarins Precious Range

In a significant announcement, Clarins has proudly introduced the acclaimed actress, director, and producer Zhang Ziyi as the new global ambassador for its prestigious Clarins Precious skincare line. With a storied career that has made her an international film icon, Ziyi’s extraordinary talent and dedication to her craft have earned her recognition around the world.

Being chosen as the face of Clarins Precious aligns perfectly with her values, as the brand has always emphasized authentic beauty, groundbreaking innovation, and the exceptional artistry that goes into creating its high-end skincare products. Drawing from decades of scientific research and a meticulous formulation process, the Precious range is a testament to what can be achieved when nature meets science in skincare.

An Icon of Strength and Grace

Zhang Ziyi has captivated audiences with a blend of strength and grace, which closely resonates with the philosophy of Clarins. The brand champions natural beauty and inner resilience, qualities that Ziyi embodies. Her dedication to physical well-being and commitment to thorough research reflect Clarins’ ongoing pledge toward expertise and constant innovation in skincare. Each project she undertakes comes with precision, depth, and mastery—traits that make her an exceptional ambassador for the Precious collection.

This partnership is not simply a collaboration, but an artistic homage to both Ziyi’s influential legacy and Clarins’ heritage in skincare. The upcoming campaign, titled “Precious Zhang Ziyi,” will portray a narrative grounded in her commitment to art and her disciplined lifestyle. It aims to showcase how Ziyi's personal rituals, expert care, and dedication contribute to maintaining beautiful, radiant skin over time.

A Powerful Collaboration

Katalin Berenyi, Managing Director of Clarins brand, commented on the partnership, saying, “We are incredibly proud and excited to welcome Zhang Ziyi into the Clarins Precious family. She brings an extraordinary presence and her relentless pursuit of perfection, both of which greatly enhance the essence of Precious.” The connection that Ziyi feels toward the brand is authentic and deeply emotional, aligning perfectly with the values Clarins represents.

Zhang Ziyi expressed her enthusiasm about this collaboration, stating, “I have always admired Clarins’ spirit of innovation. Their unwavering commitment to excellence reflects my own values. I am thrilled to join the Clarins family, and it is an honor to be part of the Clarins Precious adventure.”

The Luxury of Clarins Precious

The Clarins Precious range is characterized by a new vision of luxury skincare: effective, rare, and rooted in responsible beauty. Inspired by botanical treasures and supported by advanced scientific breakthroughs, this exceptional collection features luxurious creams for the face and eye contour, a brightening serum, an oil-based serum, a skincare essence, a cleansing product, and ultra-luxurious beauty accessories. The star ingredient of this collection is the exclusive cryo-extract of the moonlight flower, chosen for its capacity to enhance longevity proteins, combined with biomimetic anti-aging peptides to visibly firm, smooth, and restore the skin’s radiance.

With 92% of its ingredients derived from natural sources, the Precious line is packaged in eco-friendly, recyclable containers, seamlessly blending high performance with sustainability.

About Clarins

Founded in 1954 by Jacques Courtin in Paris, Clarins has dedicated over 70 years to promoting responsible beauty through plant-based products. These formulations are carefully crafted in France and distributed in more than 150 countries via 20,000 retail points, with nearly 95% of revenue coming from exports. Today, Clarins stands as one of Europe's leading skincare brands, with a significant presence in the global beauty, wellness, and spa sectors.

Jonathan Zrihen, CEO, alongside Dr. Olivier Courtin-Clarins and his niece Virginie Courtin, embodies the second and third generations of this family-owned brand firmly committed to