New Product Launch: CLEVER Clear Whey (Protein) with Citrusy Vitamin C
On July 1, 2025, Nature Lab, headquartered in Shibuya, Tokyo, will introduce its latest creation: the
CLEVER Clear Whey (Protein) with Citric Acid and Vitamin C Plus. This premium protein powder is made using 100% WPI (Whey Protein Isolate), ensuring high protein absorption, ideal for both athletes and those new to exercise, as well as women looking to enhance their fitness routines.
The CLEVER line has quickly gained popularity since its debut last year, particularly the
CLEVER Clear Protein Muscle Sea Salt Lemon flavor, which features the mineral-rich Miyako Island
Yukisyu® salt alongside lemon juice. This refreshing flavor makes it a great choice as we head into warmer seasons, with a distinctively clean taste that appeals to health-conscious consumers. The Yukisyu® salt is derived from underground seawater, celebrated for its rich mineral content, offering a thirst-quenching option for protein supplementation after rigorous training.
For the upcoming product, Nature Lab has doubled the amount of citric acid, enhancing refreshment during hot summer days, while also incorporating 500mg of vitamin C to help replenish that which is often lost due to the heat and sun exposure. The goal is to support a healthy lifestyle, making it the perfect protein powder choice this summer.
The CLEVER Clear Whey emphasizes high protein while maintaining low sugar and fat content. Thanks to a unique filtration method, the purity of WPI has been maximized, yielding a solution that is over 90% protein and free of both fat and cholesterol. This makes it suitable for anyone, whether they are looking to enhance athletic performance or manage their caloric intake effectively.
Each serving of this innovative protein powder provides 20g of protein, with only 94.9 calories, ensuring that it fits seamlessly into any diet plan. Moreover, it contains 21 kinds of probiotics (lactic acid bacteria), promoting gut health for those who prioritize well-being.
Product Overview:
CLEVER Clear Whey (Protein)
- - Refreshing and transparent: A new kind of protein that is both easy to drink and satisfying.
- - 100% WPI: Enhanced production processes for optimal taste and quality, with a reduced aftertaste for clearer hydration during workouts.
- - Zero fat and cholesterol: Perfect for building lean muscle without unnecessary edibles, 0g of fat, and 0mg of cholesterol per serving.
- - High protein rate: Offers over 90% protein content per serving, aiding muscle creation effectively.
- - Low in carbs: With only 2.5g of carbs per 26g serving, staying fit is easier than ever.
This product is also certified through the
Informed Choice program by LGC, ensuring that it contains no banned substances, making it suitable for athletes.
In terms of flavor, the CLEVER Clear Whey (with added citric acid and vitamin C) comes in a delightful
salted lemon flavor, reminiscent of refreshing summer drinks while providing vital nutrients necessary for performance. Citric acid aids in energy production, and vitamin C is a necessity that our bodies cannot synthesize, highlighting the importance of these components in any fitness regimen.
Adding to the CLEVER lineup, you'll find variations like
CLEVER Clear Whey Muscle and
Weight Down options, which offer diverse flavors such as
acerola,
muscat, and
peach tea to cater to different palates.
For additional convenience, the brand also offers CLEVER protein bars and shakers tailored for on-the-go lifestyles. The shakers, featuring a volume of 600 ml and a design that fits comfortably in hand, make protein supplementation as easy as possible.
Explore more about the CLEVER product line at
Clever's Official Website and revitalize your summer workout routine with the CLEVER Clear Whey enhanced with citric acid and vitamin C!
Launch Date: July 1, 2025
Price: 3,680 JPY (tax included) for 416g, approximately 16-32 servings.