#United States #Atlanta #Cadence Bank #HBCUs #SIAC

Cadence Bank Strengthens Community Connections Through SIAC Sponsorship

Cadence Bank, a prominent NYSE-listed organization, has recently made headlines with its sponsorship of the Southern Intercollegiate Athletic Conference (SIAC). This strategic partnership marks a significant commitment to fostering relationships with Historically Black Colleges and Universities (HBCUs), ultimately reinforcing Cadence’s mission to enable prosperity within the communities it serves. The sponsorship is set to last from July 2025 to June 2029, signaling a long-term investment in these vital institutions.

Celebrating Community and Education

The SIAC plays an essential role in supporting student-athletes, and its partnership with Cadence Bank highlights shared values focused on improving opportunities for students both in sports and academics. SIAC Commissioner Anthony Holloman voiced enthusiasm about this collaboration, emphasizing the exciting prospects it brings for student success and community engagement. As a region rich in history and cultural significance, the partnership between Cadence and SIAC fosters invaluable interactions among students, faculty, and alumni, extending beyond the realm of sports.

Cadence Bank's Chief Human Resources Officer, Jerrell Moore, expressed the bank's commitment to identifying and nurturing exceptional talent throughout various stages of their careers. This partnership strategically aligns with Cadence's broader recruitment objectives to connect with diverse candidates that mirror SIAC's geographic reach. By being directly involved with student-athletes and their institutions, Cadence aims to advocate for an enriched educational experience, both on and off the field.

Investing in Tomorrow’s Leaders

Through its sponsorship, Cadence Bank intends to create and elevate opportunities that benefit students, local organizations, and small businesses. Moore stated that the sponsorship serves to enhance Cadence's capability to connect with students who will become tomorrow's leaders. This proactive approach to recruitment—focused on education and community upliftment—underscores the idea that supporting local institutions translates into long-term economic health for communities.

Moreover, the partnership aims to inspire potential students to consider careers within finance and banking, particularly from diverse backgrounds, thus nurturing a generational impact.

Alignment of Values

As Jason Frandi, Senior Director of National Sales at Playfly Sports, observed, finding partners whose values align is essential for businesses aiming to maximize their marketing impact. The union between Cadence Bank and SIAC represents a chance to cultivate positive outcomes that benefit communities over the long term.

This collaboration not only underscores the importance of education and athletic pursuit but also strengthens the community fabric that weaves through HBCUs and the banking industry. Cadence Bank is committed to channeling resources into initiatives that create sustainable growth—both economic and educational—within the local infrastructure.

In addition, Cadence Bank's recognition as one of the nation's top employers resonates with its intention to benefit from this partnership while simultaneously offering substantial support to students and institutions.

About Cadence Bank

With a substantial footprint covering more than 390 locations across the southern region and Texas, Cadence Bank holds over $55 billion in assets. The organization has built a reputation not only for its banking services but also as a rewarding workplace, consistently earning accolades from prestigious publications such as Forbes.

As this partnership takes shape, the focus remains on positive community impact, strategic growth, and proactive recruitment. By aligning with the SIAC, Cadence Bank has not only committed to its future but also paved avenues through which aspiring leaders can thrive and contribute to their communities.

To learn more about Cadence Bank and its ongoing initiatives, visit CadenceBank.com.