XCMG Fortifies Ties Across Europe with Strategic Initiatives for Sustainable Progress

XCMG Strengthens Ties Across Europe

XCMG Machinery (SHE:000425), a global leader in construction machinery, is actively implementing its 'In Europe, for Europe' strategy by establishing targeted, localized initiatives with key partners across Europe. Recently, there has been significant expansion in Turkey, Germany, and the UK, highlighting XCMG's commitment to strengthening its European ecosystem, enhancing customer service, and introducing sustainable intelligent construction solutions.

New Operational Hub in Turkey

Pivotal to this initiative is the opening of a major new operational center with XCMG's long-time Turkish partner, HAKAN Makina, located in Dilovası, Kocaeli Province. This center is strategically situated in the heart of Turkey's industrial corridor, close to Istanbul, making it a vital part of XCMG's national service network. Its prime location near key highways connecting the European and Anatolian sides of Istanbul allows HAKAN to reach 80% of heavy industry clients in the Marmara region within a one-hour economic radius. This integrated hub combines sales, parts warehousing, and technical support, significantly reducing equipment delivery times and response to service requests for local infrastructure businesses. The immediate success of the center, marked by numerous equipment sales, underscores the effectiveness of the 'resource synergy' model that XCMG employs with its partners.

Expanding Partnership Across Europe

This expansion in Turkey is happening alongside achievements in key European markets. In Northern Germany, Sönke Krey, specializing in earthmoving equipment, celebrated its 25th anniversary by introducing the first electric excavator, the XCMG XE215EV, to the German-speaking market. The launch of the XE215EV demonstrates XCMG's commitment to providing zero-emission solutions that meet the highest European standards (Stage V), promoting environmentally sustainable development of cities and infrastructure. Notably, Sönke Krey emphasized its exclusivity as XCMG's representative for earthmoving machinery, reflecting a procurement history exceeding €2.13 million. The Stage V compliant XE215EV positions both XCMG and Sönke Krey at the forefront of adherence to stringent EU environmental regulations.

In Southern Germany, Rühle GmbH recently celebrated its 30th anniversary and 3 years of partnership with XCMG by showcasing its full service capability in the vital Stuttgart-Nuremberg economic corridor, utilizing the entire range of XCMG products. Local authorities recognized Rühle's deep integration with the community and its contribution to the local labor market.

Meanwhile, in Southern England, dealer Octo hosted a successful open day focused on smart construction, where customers experienced the increased accuracy and efficiency of the XE80E excavator equipped with the TX73 3D intelligent navigation system. This system, demonstrated in the UK, significantly enhances precision, reduces waste, and optimizes fuel consumption, directly improving productivity and cost-efficiency for clients. Live demonstrations confirmed a substantial reduction in errors and resource losses, and Octo pledged swift support through its tech teams across Devon, Cornwall, Somerset, and Hampshire.

These network updates are closely tied to XCMG's commitment to delivering Europe with cutting-edge, compliant technologies. The company maintains its dedication to meeting European standards and achieving sustainability goals by ensuring CE certification across its product range while proactively developing comprehensive carbon emissions management systems.

These developments reflect a coordinated approach to implementing the company's core strategy of deep localization for the European market through collaboration with European partners. By providing local partners with the necessary resources and technologies tailored to specific regional needs—be it HAKAN’s strategic logistics in Turkey, Sönke Krey's focus on electric equipment in Germany, or Octo's intelligent solutions in the UK—XCMG is firmly committed to expanding its potential and presence on the continent alongside its European partners and clients.