#Japan #Tokyo #Suica Penguin #Mobile Suica #JR East Cross

Mobile Suica Campaign Overview

JR East Cross Station, headquartered in Shibuya, Tokyo, is set to launch an exciting campaign titled "Shopping with Mobile Suica for New Life," running from April 1 to April 30, 2026. This initiative aims to encourage users to make the most of their Mobile Suica for shopping at various locations operated by JR-Cross.

How the Campaign Works

During this month-long campaign, customers who have registered with JRE POINT website can participate by making purchases totaling 500 yen (including tax) or more at designated stores, facilities, and Acure vending machines. Upon meeting this criterion, participants will be entered into a lottery to win one of the following prizes:

• - Prize 1: 1,000 lucky winners will receive 1,000 yen worth of Mobile Suica charges.
• - Prize 2: 30 winners will take home a Suica Penguin thermos bottle, a unique item showcasing the beloved character from JR East's Suica brand.

Important Notes: Participants need to register for the campaign, and winners will be selected at random. It is essential to note that multiple wins are not allowed, and selected prizes cannot be exchanged. Moreover, individuals who newly issue their Mobile Suica after February 2026 will benefit from double the chances to win!

Eligible Locations

The campaign spans across multiple convenience stores and eateries, including:

• - NewDays
• - Irori-an Kiraku
• - Bex Coffee Shop
• - Honori-ya
• - Acure vending machines
• - Ekecute
• - Gransta

Note: Certain locations may not be included in this promotion, and a list of excluded stores is available for review. Also, Ekecute Akabane, managed by JR East Urban Development, is participating in this exciting promotion.

Mobile Suica Requirements

To take part in the campaign, participants must be logged into the Mobile Suica application (Android) or Suica application (iOS). Users should check if they have an active member account by looking for a person icon in the top left corner of the Suica application (iOS). If it isn’t visible, please register as a member to enjoy the benefits of this lifestyle upgrade.

Prize Announcement

Winners of the campaign will be informed via Mobile Suica charge notifications through Suica Pocket. Winners will need to follow specific instructions to claim their Mobile Suica charge. The expected date for the prizes is mid-June 2026, with a collection deadline set for August 31, 2026. Items will be dispatched to the registered address on the JRE POINT website; hence, accuracy in the address details is crucial.

Additional Notes:
- Apple Pay is a trademark of Apple Inc., registered in the U.S. and other countries.
- Android is a trademark of Google LLC.
- Suica Penguin is a character associated with the JR East Suica brand.
- The Mobile Suica brand is under the registered trademark of JR East.

About JR East Cross Station

JR East Cross Station, established on April 1, 2021, as a wholly-owned subsidiary of JR East, is located at 5-33-8 Sendagaya, Shibuya, Tokyo. They offer diverse services through four main divisions: retail operations including NewDays, food and beverage services like Irori-an Kiraku and Bex Coffee Shop, vending machine business under the Acure brand, and development of commercial facilities such as Ekecute and Gransta.

Don’t miss out on this fantastic opportunity to enhance your shopping experience with Mobile Suica during the month of April, and make your new life exciting with rewarding prizes!