New Merchandise from Seven-Eleven: Happy Kuji Edition
Seven-Eleven fans, get ready for an exciting surprise! On March 13, 2026, the beloved convenience store will launch an exclusive merchandise line inspired by its most popular products, presented in collaboration with Sunny Side Up through their innovative Happy Kuji initiative. This launch offers a delightful range of oversized items, perfect for collectors and fans alike!
The Happy Kuji products will feature whimsical and catchy designs of some of the store's favorites like the fried chicken stick, fluffy bread, and the Seven Premium Gold series. Each of these adorable items promises to provide a unique blend of humor and charm, ensuring that you'll want to show them off to friends and family. Among the standout pieces is a remarkable 90cm plush version of the fried chicken stick that can be detached from its skewer as well as a hot snack bag-themed storage pouch, making it the perfect conversation starter!
Additionally, the Last Prize item is an equally impressive fluffy bread cushion, also measuring an eye-catching 90cm. It comes packaged in a bread bag design, capturing not just the visual delight but also the beloved soft texture that fans associate with their favorite baked goods. This variety of plush items ensures there's something special for everyone.
A vast selection of prizes awaits, totaling nine different levels, including a Last Prize for that extra element of anticipation. Notable mentions include the A Prize, featuring a cozy blanket adorned with replicas of the Seven Premium Gold Margherita Pizza and Burger packaging, complete with realistic product photography on the reverse. For collectors, the B Prize consists of adorable plush charms shaped like the classic Seven Cafe coffee cups, available in three popular varieties: coffee, cafe latte, and hydrogen-roasted coffee.
Craftsmanship and attention to detail are evident in C Prize, the fluffy bread pouches, which mimic the feel of actual bread while also doubling as clear storage bags, ensuring you get a two-for-one benefit with this fun accessory. D Prize offers a charming Cup Deli canister that looks just like the ones on the store shelves, complete with colorful product imaging to marvel at from every angle.
Further down the list, fans will encounter the E Prize tote bags, elegantly designed with the Seven-Eleven logo, available in a variety of muted colors perfect for everyday use, be it shopping or even as a delightful accessory for fandom activities.
For the towel lovers, the F Prize showcases a vibrant long towel from the 'Marude' series, brilliantly printed with eye-catching fruit-themed packaging graphics. The last offerings in this collection, the G and H Prizes, include colorful flat pouches representing Seven Cafe smoothies and useful rubber collections featuring handy elements such as a hair clip for everyday styling. These items embody the essence of Seven-Eleven creativity and community connection.
The Happy Kuji 'Seven-Eleven' event is indeed a must for both die-hard fans and casual shoppers! Make sure to visit your nearest Seven-Eleven location when this collection drops, and experience the enjoyment of the draw, hoping to take home your desired items. For more details about participating stores, please refer to the official Happy Kuji website at
Happy Kuji. It's the perfect opportunity to showcase your love for Seven-Eleven, while embracing the joy of collecting these irresistibly cute and humorous items.
Product Overview
- - Special Prize: BIG! Fried Chicken Stick Plush [1 Type]
- A 90cm plush version of the fried chicken stick that can be deconstructed! Comes with a hot snack bag-themed pouch for storage.
- - Last Prize: Fluffy Bread Cushion [1 Type]
- A 90cm cushion resembling the popular fluffy bread, nicely packaged like a bread bag.
- - A Prize: Gold Series Blanket [2 Types]
- A cozy blanket featuring Seven Premium Gold Margherita and Burger packaging designs, with mouthwatering imagery on the reverse.
- - B Prize: Seven Cafe Plush Charm [3 Types]
- Cute plush charms shaped like Seven Cafe’s coffee cups, each about 13cm tall.
- - C Prize: Bread Pouch [5 Types]
- Soft, fluffy pouches designed to look like real bread, complete with a zipper for dual functionality.
- - D Prize: Cup Deli Canister [5 Types]
- A canister mimicking the grocery series, with vibrant product images.
- - E Prize: Tote Bag [6 Types]
- Sturdy utility bags featuring the Seven-Eleven logo.
- - F Prize: Marude Series Long Towel [6 Types]
- Bright, fruity-themed towels designed after the popular product series.
- - G Prize: Smoothie Flat Pouch [3 Types]
- Flat pouches styled after Seven Cafe smoothies, colorful and practical!
- - H Prize: Rubber Collection [9 Types]
- Variety of rubber bands and clips adorned with the Seven-Eleven logo.
Prepare to take part in this fun lottery-like experience that the Happy Kuji 'Seven-Eleven' event offers! The selling price starts at
850.30 yen (including tax). Availability begins on March 13, 2026. Keep in mind, some stores may not participate or may have limited availability. Please refrain from direct inquiries at stores regarding this promotion.