#United States #Los Angeles #Matcha #Japanese Culture #nana's green tea

nana's green tea Hosts a Unique Brand Experience Event in Los Angeles

In anticipation of its first flagship store opening in North America set for April 2026, nana's green tea, a global café brand celebrating its 25th anniversary, held a remarkable brand experience event in Los Angeles. This event, which took place on a recent date, was supported by the JAPAN HOUSE Los Angeles, a facility focused on promoting Japan's diverse cultural charm worldwide. Approximately 60 local media representatives and industry stakeholders participated, marking the event's significance in introducing Japanese tea culture and culinary traditions to an international audience.

Event Highlights

The program for the event centered around experiences of Japanese tea and culinary arts, featuring several engaging activities:

• - A presentation and tasting of matcha produced by Yamasei Koyamaen, a renowned tea wholesaler from Uji, Kyoto.
• - A talk by Kazuto Kusami, President of nana’s green tea, where he reflected on the brand’s journey over the past 25 years and its future vision.
• - A live performance showcasing the art of roasting hojicha, a type of roasted green tea.
• - Sampling opportunities for matcha and pastries, allowing guests to indulge in delightful pairings.
• - A unique tea ceremony experience led by Tadayoshi Butsugan, a space designer for the Pasdena flagship store.
• - A traditional Japanese ritual called kagamibiraki, featuring the opening of sake, specifically Dassai Blue.
• - Attendees had the chance to enjoy an event-exclusive drink: a matcha latte made with sake lees from Dassai Blue.

These activities were designed not just to educate attendees about matcha and Japanese tea, but also to celebrate the richness of Japanese food culture. The introduction of Dassai Blue sake was a noteworthy aspect, incorporating traditional values into a contemporary context. It also showcased a new flavor experience by blending sake lees with matcha, which received positive feedback from participants due to its harmonious taste.

Purpose of the Event

The main focus of the event was to strengthen nana's green tea's presence in North America ahead of the flagship store opening, while also enriching local understanding of Japanese tea and culinary philosophy. By integrating cultural aspects into the experience, attendees were able to appreciate the values embedded in Japanese tea traditions.

As nana's green tea prepares for further expansion, it aims to educate North American consumers on the unique qualities and values of Japanese tea, which continues to gain mainstream acceptance in lifestyles across the continent. However, there remains an opportunity to deepen consumer knowledge regarding differences in quality and origin, which this event sought to address.

About nana's green tea

Established in 2001 in Jiyugaoka by Nanaha Co., Ltd., nana's green tea is known for its expansive portfolio of matcha and Japanese tea-themed cafés, globally recognized for their commitment to high quality. The brand operates under the philosophy of presenting “A New Shape of Japan,” cherishing traditional values while making them accessible in everyday life.

Focus on Ingredients

• - Matcha: Sourced from Yamasei Koyamaen, renowned for its meticulous blending of teas.
• - Rice: Uses pesticide-free organic rice, grown sustainably without chemicals.
• - Fish: Provides fresh, high-quality naturally sourced tuna from Nachikatsuura in Wakayama Prefecture, processed instantly to preserve quality.

Focus on Design

The cafés are designed as “modern tea rooms”, reflecting a unique identity while incorporating local heritage and aesthetics. Each location boasts individuality with a beautifully curated environment to enhance the customer experience.

Company Background

Nanaha Co., Ltd. was founded on July 1, 2003 and has positioned itself as a player in the global market with its flagship café brand nana’s green tea. Following its acquisition by Daikoku Electric Co., Ltd., the company is set to leverage new ventures and innovations in its ongoing pursuit of excellence in the F&B industry.

For more information visit our official websites and social media channels where you can explore the essence of nana's green tea further.