Celebrate the 5th Anniversary of Ariake Garden with a Special Rice Giveaway Campaign!

Celebrate the 5th Anniversary of Ariake Garden

Ariake Garden, a vibrant commercial complex run by Sumitomo Realty & Development in Koto City, Tokyo, is excited to announce a special campaign in honor of its 5th anniversary. From October 24 to November 7, 2025, visitors will have the chance to win a two-kilogram package of Calrose rice, a high-quality product from California, by simply shopping at the facility.

As the cost of rice increases in Japan, the consumption environment is evolving, leading to newfound interests in rice varieties and cooking methods among consumers. Over the years, rice has remained a staple in Japanese diets, but it now needs to adapt to modern preferences and trends. Last year, Ariake Garden introduced a unique opportunity to try the rare Tanesuhara rice from Nagaoka, Niigata, allowing visitors to discover the wonders of specialty rice.

This year, the spotlight is on Calrose rice, celebrated globally for its flavor and texture. Through tasting events, restaurant menus, and promotional giveaways, guests can experience first-hand the excellence of Calrose rice, designed to enhance the culinary landscape of Japanese dining. The aim is to provide a platform for visitors to discover and enjoy the diversity of rice, while also bridging cultural gaps through food.

Purpose of the Campaign

- To provide experiences that showcase evolving food culture through the essential ingredient of rice.
- To transform the commercial space into a venue for discovery and enrichment beyond the traditional shopping approach.
- To encourage the rediscovery of food values and support household budgets while shaping the future of dining.

Campaign Summary

Campaign Name

"Living Support! Expanding dining with Calrose Rice"

Location

Ariake Garden, Koto City, Tokyo

Duration

October 24 (Fri) - November 7 (Fri), 2025

Details of the Campaign

1. Purchase Incentive: Customers spending over 6,000 yen (including tax) at any store in Ariake Garden during the campaign period can receive a 2kg bag of Calrose rice.
2. Tasting Session: A special area will feature sampling of Calrose rice dishes and provide recipe collections from the USA Rice Federation.
3. Restaurant Menu: Featured dishes made with Calrose rice will be served at hotel restaurants within the complex.

What is Calrose Rice?

Known for its name meaning 'rose of California,' Calrose rice is a medium-grain variety exclusive to California. It combines the best traits of short-grain Japanese rice and long-grain varieties like Thai rice, featuring a light texture and delightful al dente quality. (Adapted from the official USA Rice Federation website)

Details of the Campaign Activities

1. Purchase Incentive: Present a receipt of 6,000 yen or more from purchases made at Ariake Garden (excluding hotel stays and theater tickets) to receive a limited-edition 2kg package of Calrose rice.
- Eligible Dates: From October 24 to November 7, 2025, including weekends.
- Distribution: 1,000 bags will be given each day while supplies last (total of 10,000 bags).
2. Tasting Events: The USA Rice Federation will host tasting sessions from October 27 to 31 and November 4 to 7, 2025.
- Menu: Guests will enjoy rice croquettes, rice salads, and rice tarts, with up to 300 servings available each day.
- Recipe Book Giveaway: Sign up for a free email newsletter for a chance to receive a Calrose recipe book.
3. Hotel Restaurant Offerings: The "Villa Fontaine Grand Tokyo Ariake" will serve special Calrose rice dishes including paella and rice salad from October 24 to November 30, 2025.

More Information

For further details about the campaign and additional 5th-anniversary events, please visit: Ariake Garden Events

Ariake Garden has quickly established itself as a new landmark in the Tokyo waterfront area since its opening in 2020, featuring a large shopping mall, the Tokyo Garden Theater, a hot spring facility, hotels, and more, fostering a vibrant community atmosphere.