Steven Zandpour Promoted to Executive Vice President at Associated Bank

Steven Zandpour Takes the Helm as Executive Vice President

In an exciting new chapter for Associated Banc-Corp, Steven Zandpour has been promoted to Executive Vice President, becoming the head of consumer and business banking effective July 1, 2025. This strategic move comes in light of David Stein's planned retirement at the end of the year, after more than two decades of service.

A People-First Approach

Andrew J. Harmening, President and CEO of Associated Bank, offers high praise for Zandpour's leadership style, emphasizing his commitment to both colleagues and customers as pivotal to the organization’s business growth and enhancement of customer experience. Zandpour's philosophy resonates strongly within the bank's culture:

“When we focus on our people, we succeed.”

In his new role, Zandpour is set to drive innovation, ensuring that the bank's services and products are finely tuned to meet the evolving needs of customers.

Zandpour's Journey at Associated Bank

Steven Zandpour embarked on his journey with Associated Bank in January 2024 as the Executive Vice President and Director of Retail Banking. He quickly rose through the ranks, becoming the Deputy Head of Consumer and Business Banking and earning a place on the bank's Executive Leadership Team just one year later.

His extensive experience encompasses overseeing revenue growth in consumer and business banking, managing a network of branches, contact centers, and various sales channels. Additionally, he will be in charge of digital banking, consumer risk management, customer experience, retail strategy, and community accountability teams.

Innovative Products Under His Leadership

Under Zandpour's stewardship, Associated Bank has introduced noteworthy products aimed at improving customer satisfaction and achieving financial goals. One such initiative is the launch of Family Banking, a comprehensive solution designed to assist families in meeting their financial aspirations, reinforcing the bank's commitment to helping clients navigate their financial journeys. Moreover, Zandpour's team has implemented a customer engagement model that takes a needs-based approach, fostering deeper connections between the bank and its clients, allowing for personalized solutions tailored to individual customer needs.

Transitioning Leadership

As Zandpour steps into his new role, David Stein will transition to an Executive Vice President and Strategic Advisor, focusing on developing the bank's overarching strategic plan through the end of the year. Stein’s guidance has been pivotal during Zandpour's tenure, and the partnership has laid a solid foundation for future success.

About Associated Banc-Corp

Associated Banc-Corp, based in Green Bay, Wisconsin, is the largest bank holding company in the state with total assets amounting to $43 billion. The company operates nearly 200 banking locations throughout Wisconsin, Illinois, Minnesota, and Missouri, along with loan production offices in multiple states including Indiana and Texas. With a commitment to a people-centric culture, Associated Bank prides itself on providing an array of financial products and services tailored to meet the diverse needs of its communities. This change in leadership ushers in a new chapter, fostering a continued focus on community engagement and innovative service delivery.

For more information about Associated Banc-Corp and its services, visit associatedbank.com.