#Paris #France #Sojern #European Committee #Tourism Marketing

Sojern Unveils First European Destination Advisory Committee in Paris

Sojern, a leading AI-powered marketing platform tailored for the hospitality sector, proudly announced the formation of its first European Destination Advisory Committee on October 28, 2025. This committee, similar to its North American counterpart, comprises influential leaders from various European destinations committed to providing fresh and innovative solutions to the challenges faced by destination marketers. Their inaugural meeting took place in the vibrant city of Paris, France.

Commitment to Innovation in Tourism

Sophie Mandrillon, the Marketing and Partnerships Director at Atout France, remarked, “Atout France is dedicated to showcasing the richness and diversity of French destinations while employing innovative methods to attract travelers. Collaborating with Sojern is one of the strategies we leverage to deepen our understanding of audiences, assess campaign impacts, and ensure we connect with travelers in a more meaningful and effective way.” Mandrillon expressed enthusiasm about joining the committee and fostering collaboration with other destination leaders to share ideas, address common challenges, and inspire future growth within Europe's tourism industry.

The committee, led by Luca Romozzi, Sojern's Commercial Director for Europe, will focus on creating shared frameworks around audience measurement, sustainability communication, and AI-driven personalization. Romozzi emphasized the diversity and competitiveness of European destinations, each presenting unique opportunities and challenges. He stated, “Together, we will unite voices from across the region to share insights, harness digital innovation, and co-create solutions that keep Europe at the forefront of global tourism.”

An Evolving Industry

Sojern's commitment extends beyond simply helping destinations identify and engage with ideal travelers. It is also focused on advancing the travel industry as a whole. Through its European Destination Advisory Committee, Sojern will collaborate with leading tourism professionals to address the evolving needs of destinations and develop innovative solutions that drive overall growth. The 2025 advisory committee brings together experienced leaders sharing a common goal: to advocate for the sector collectively.

Meet the First Members of the Advisory Committee

Sojern is excited to introduce the initial members of its 2025 European Advisory Committee:

• - Emma Gordon - Senior Marketing Manager, Marketing Manchester
• - Stefano Taddio - Digital Marketing Manager, Promoturismo Friuli
• - Miguel Gallego - Marketing and Communications Chief, European Travel Commission
• - Cormac O'Suilleabhain - Brand Partnerships Manager, Tourism Ireland
• - Costanza Giovannini - Project Manager, Visit Tuscany
• - Eleni Mitraki - Director of Tourism Promotion, Hellenic National Tourism Organisation (GNTO)
• - Jana Štumpová Konicarová - Marketing Director, Czech Tourism
• - Eve Le Gall - Deputy Marketing Director, Atout France
• - Charel van Dam - Marketing Director, Netherlands Bureau for Tourism and Congress (NBTC)
• - Eliza Ferguson - Consumer Marketing Manager, London Partners

This committee will draw on cooperative strategies highlighted in the recently published 2025 State of Destination Marketing report, which features perspectives from nearly 200 destination marketing organizations (DMOs) globally. Sojern has long been a trusted partner for DMOs, providing cutting-edge solutions to enhance visitation and highlight the economic benefits of digital marketing initiatives.

For further insights into how Sojern collaborates with destination marketers, please visit www.sojern.com/destinations.

About Sojern

Founded in 2007 and headquartered in San Francisco, California, Sojern is the premier AI-driven marketing platform for the hospitality and travel industry, aimed at boosting growth and profitability. The platform combines user-friendly software and services offering unparalleled traveler insights, smart audience targeting, multi-channel activation, and connected customer experiences—all in one place. Each year, over 10,000 travel professionals trust Sojern's platform to discover, attract, engage, and retain travelers. With teams located in the Americas, Europe, the Middle East, Africa, and the Asia-Pacific region, Sojern continues to lead the industry with innovative marketing solutions.