#Holiday Campaign #DICK'S Sporting Goods #Santa's Scouting Report

DICK'S Sporting Goods Launches 'Santa's Scouting Report'

As the holiday season approaches, DICK'S Sporting Goods (NYSE: DKS) is set to make a splash with a delightful new campaign titled 'Santa's Scouting Report.' This initiative takes the traditional concept of Santa's ‘naughty or nice’ list and injects a fun, sports-centric twist. Partnering with notable athletes, DICK'S aims to engage customers by blending festive joy with sports enthusiasm.

Celebrated Athletes Join the Festivities

This year's campaign features prominent figures in the sports world, including Paige Bueckers, Bryson DeChambeau, CeeDee Lamb, and Draymond Green. These star athletes step into a vibrant DICK'S Sporting Goods store where they meet Santa, who is uniquely sporting Air Jordans. In this whimsical setup, each athlete faces Santa to discuss their performance through the year, recapping their achievements, setbacks, and highlights.

The interactions are set to showcase Santa flipping through a 'scouting book' that tracks everything from touchdowns and birdies to buzzer-beaters, integrating laughter and competitive flair into the examination of their athletic year. The athletes humorously navigate the pressures of potentially making it onto Santa's nice list based on their sports performances, capturing both the excitement and the disappointments faced on and off the field.

A Fun Spin on a Holiday Classic